Vinyl Banners

Everything You Need To Know About Vinyl Banners

A Product with Many Uses:

With todays fast paced environments, you need something that can grab peoples attention and convey information quickly. Vinyl banners are just the product. Vinyl banners are great for promoting products, conferences, sporting events, corporate gatherings, or even personal events such as birthday or graduation parties. They are most effective if you incorporate large, bright images as they easily get attention.  People usually special promotion, event, team or school.

3 Simple, Yet Highly Useful Tips:

  • The type of vinyl matters depending on the occasion. Glossy banners work best when you are hanging them inside, away from natural light. Matte banners are perfect for outdoor advertising. If you hang glossy banners outside it can sometimes be difficult to read the words due to the glare during the daytime.
Matte VS Gloss

                     Matte VS Gloss

  • If you are looking to reuse your banner, don’t include information that could easily change such as a price point or date. It’s better to advertise saying “Everything 50% Off Regular Price–This Friday, Saturday and Sunday” instead of “All Meals Just $5.99 on Saturday, May 12”. This way you’ll end up with banners that can be reused time and time again. The best part–banners can be rolled up, folded, etc., making them extremely convenient to store for later use.
banner printing

A banner can be rolled up and stored away for later use.

  • Determine the space you need to hang your banners carefully; take measurements of the space(s) when possible. Consider how you could be mounting the banners. They can be set up with grommets that allow for roping the banners, or pockets to slip poles through. If you are using ropes to tighten the banner corners, then consider the room you would need to stretch the banner.
Banner Printing

                 Measure the space in which your banner will be displayed.


Vinyl is very flexible. Therefore, vinyl banners are highly portable, maneuverable, and can be used virtually anywhere. Aside from their mobility, vinyl banners are also very durable. They can withstand the elements for a long period of time while maintaining their brilliance.  These two characteristics alone make them an excellent investment for their price.


For the most part, designing files for banner printing requires the same procedures as any other products. However, are a few designer tips for this product that you can take into account. They are as follows:

  • When designing files for larger banners, there tends to be more flexibility in terms of resolution for vector-based elements. One would be able to get away with submitting files that have a 150 dpi. Keep in mind that this does not apply to image based elements. Images such as logos and photographs should always be at 300 dpi.
Banner Printing Resolution

Always try to aim for 300dpi or higher.

  • Banners that have the grommet option selected should always account for this in the bleed. For instance, the normal recommended bleed is .125 inches. On banners with grommets, bleeds are recommended to go up to a square inch on all corners.
Banner Grommets

Consider the placement of the grommets when designing.

  • Remember that all files are always converted to CMYK before printing. Any neon’s and Pantones cannot be printed on banners. Be sure that when designing files for the banners, you are doing so in CMYK. This will ensure that you get a clearer idea of the color densities on your banner piece.  Keep in mind that different screens produce different colors; final prints will not be able to match 100% what is seen on the screen.

Colors always appear different on screen compared to what actually prints.

Direct Response Marketing

Incorporating Direct Response Marketing With Print Media

The term direct response marketing can be directly related to print media. It eliminates the need for a middleman within marketing and means that advertising will be done through something like print, such as catalogs, ads, or magazines. Keep in mind that with direct response marketing, it’s advertising directly to the consumer expecting a direct response to take place. However, although this form of marketing and advertising has been in existence for quite sometime, there are important tips to remember when it comes to the way the print media is portrayed.
First, lets think about the various ways that direct response marketing is utilized. There’s online, over the phone, in person and printed media. Out of these, potentially the most effective way to directly allure potential buyers would be through print media. In high quality, well-designed print, everything has the potential to be eye popping and attention grabbing.

When envisioning the best practices to use, the sole goal is to attract the attention of potential customers. 

Your advertisement has to be appealing to the consumer. Grabbing their attention is one thing, but maintaining that attention and converting it into a sale is a whole different ball game. In order to do this, your ad has to be captivating yet truthful. It’s okay to make your product sound great, but don’t over-exaggerate in order to appeal to your audience. Incorporating a few best practices when it comes to print media and direct response marketing will help capture the eye of potential consumers.

Consider the Who, What When and Where’s. Number one, if you plan on marketing yourself through any type of print medium(s), consider the frequency in which your ad will be seen, whom it will be seen by, how many people will be have access to your ad, and where your ad will be seen. This may seem irrelevant to some people, however you must ask yourself the obvious question—Why advertise and market in a printed piece, or anywhere for that matter, if the content won’t be seen? The purpose of doling out direct response marketing advertisements is so that you can connect on a much more efficient and personal level.

Direct Response Marketing - Audience

Who What When Where

Since it is important to be seen, this will need to crossover in your layout. Be bold with your presentation in order to attract attention from others. If advertising a product or service, use pictures to showcase in order to relate to the human mind. Ads need to showcase relevancy; this is done based on demographics such as: age, gender, race, etc.

Brainstorming is another tip to use in direct marketing. Think about who your target audience is. This information is used for determining things such as: what type of print media to create, what content to place in the piece(s), and where and how you intend your printed pieces to be distributed.

Direct Response Marketing Brainstorming

Brainstorming–essential when creating Direct Response Marketing campaigns.

Integrate your creativity within your marketing ads. Constantly seek new ways to have consumers interact with your ads. This can actually be a lot harder than it may seem, however fun, creative, and unique approaches are a sure way to encourage shoppers to purchase products or use products.

Direct Response Marketing - Creativity

Let creativity flow when engaging in direct response marketing.

Offer free samples; so that your potential buyer has an understanding of what it is like to use your products. This will make them feel comfortable in the sense that you trust them to try out your product first. There are no guarantees that a purchase will be made, however you have a higher chance of a direct response with the free sample.

Free Samples - Direct Response Marketing

Offer Free samples when possible.

Make sure you have a call to action. You want to have something that encourages the viewer to reach out or complete some sort of action. Weather it’s getting them to sign up, make a purchase, or just visit your store, make sure to include a call to action that isn’t demanding too much and is easy to accomplish.

Call to Action - Direct Response Marketing

Clever call to actions encourage users to engage.

Advertisers look for giving something to a potential consumer in hopes it will be an exchange for a larger purchase. They are looking for an action or reaction by pushing for one. Direct response marketing is being confident that you have a product or service of quality. Whenever you venture into the world of direct response marketing, keep these things in mind. Be bold, know your audience, rely on pictures, find ways to lure and attract potential buyers, offer products or samples and be creative.


Direct Mail Marketing: What Are My Options?

Direct mail marketing continues to be an effective way to influence consumer and business buying decisions. Given the digital information overload, a direct mail campaign provides balance and should be part of every marketing program. In order for a direct mail campaign to succeed, certain fundamentals need to be in place.

Getting Started

  • Mailing list quality drives success in direct mail. Mailing information changes frequently; an out-of-date list results in a high percentage of undelivered mailings, and hence a low response rate. The best lists include known customers and prospects.
  • A good campaign strategy is also a necessity. Mailing without a clear purpose — or mailing with too many purposes — confuses recipients and crushes response rates.
  • The ability to measure success is the third pillar of an effective mailing. An example of accurate tracking: using a unique phone number for the mailing so that responses cannot be confused with phone inquiries from other sources.


Direct Mail Marketing Options

  • An obvious advantage of postcards is low cost. However, a well-designed postcard with a strong offer is likely to be read (there is no envelope to open) and has high impact.
  • Self-mailers. A self-mailer is a sheet of paper folded and secured to eliminate an envelope. Self-mailers are useful when your message is too detailed for a postcard.
  • Short-form letters. Brief letters, when personalized — more on personalization in a minute — are effective in building an emotional connection and when it is necessary to provide more information and/or value than a postcard or self-mailer can convey.
  • Long-form letters. Multi-page letters, often used for political and charitable fundraising campaigns, are effective for B2B and B2C as well. Long copy is persuasive for products or services that are new to the market or complex in nature.
  • Updating current customers and prospects on company and industry news provides extra “touches,” builds your credibility and helps extend customer retention. 
  • Catalog mailing is an expensive option; something you are likely to work up to as your simpler direct mail campaigns gain traction. Catalogs are a proven winner, but require a whole business infrastructure in addition to a considerable mailing budget.


Direct Mail

Direct Mail Postcards


Regardless of which option(s) you select, personalizing your mailing will give response rates a considerable boost. Variable data printing technologies enable direct mailers to not only insert the recipient’s name in the address and greeting, but also to match text and imagery to the recipient’s purchasing history and/or demographic information.

In B2B and B2C, each recipient wants to feel as though he/she were your only customer. Generic direct mail pieces addressed to RESIDENT or BUYER are usually discarded immediately. Unless you have an offer so amazing that cannot possibly be refused, make personalization a key component of your mailing design.


Mailing objectives can be separated into a few broad categories:

  • Sales generation. The goal here is to obtain an order, schedule an appointment or reservation, or induce some other action that directly creates revenue.
  • Lead generation. In B2B, a typical lead generation mailing asks for an appointment; in B2C, the purpose may be to get someone into a brick-and-mortar store or visit an online store.
  • Customer retention. In addition to presenting special offers (all customers like getting a deal), mailings geared toward customer retention are often newsletters, updates on loyalty program status, and announcements of exclusive, customer-only buying opportunities or special services.
  • Brand awareness. Brand awareness campaigns are especially helpful for products and services that are purchased infrequently, such as copy machines (B2B) or furnaces (B2C). Keeping your name out there leads buyers to think of you when the time comes for a purchase.


As just mentioned, repetition is another important factor in successful direct mail marketing. Be mindful to avoid too much repetition. Mailing once a month is a good rule of thumb; more frequent mailings tend to annoy recipients, which will have the effect of producing even lower response rates as time goes on.

Hang in there! If your first two or three mailings fail to garner a strong response, it’s far too early to get discouraged. Recipients may greet your initial mailings with skepticism, but after receiving several, they may begin to see you are a credible business with a serious business plan.

Fashion week invites

10 Most Innovative Fashion Week Invitations

Fashion Week is a global phenomenon heralded by the metropolitan capitals of New York, London, Milan, and Paris. Though the most major shows and presentations focus on trends for the upcoming Autumn/Winter and Spring/Summer, special lines including resort, pre-fall, and capsule collections pop up in the interim across cities all over the globe.


While fashions are certainly the main focus, designers are coming up with increasingly innovative ways to anticipate the unveiling of their work with cleverly designed invitations. As new innovations in printing technologies continue to develop, these cutting edge designs are proving that the printing medium is long but dead.
Not to be overshadowed by apparel and accessories alone, here’s a look at 10 of the most innovative Fashion Week invitations from recent seasons past:


Downtown NYC darling Charlotte Ronson disobeyed the cardinal rule of dieting pre-Fashion Week fiestas by delivering her S/S 2015 invites with a special edition pizza, the “Ronsonrita,” delivered by Italian eatery Asellina.

Downtown NYC darling Charlotte Ronson disobeyed the cardinal rule of dieting pre-Fashion Week fiestas by delivering her S/S 2015 invites with a special edition pizza, the “Ronsonrita,” delivered by Italian eatery Asellina. (Source: Asellina)

Burberry Prorsum’s S/S 2014 invitation featured a laser-cut popup of some of London’s most iconic sites, giving heed to the patriotism of one of Britain’s most iconic fashion houses. (Source: WWD)

Burberry Prorsum’s S/S 2014 invitation featured a laser-cut popup of some of London’s most iconic sites, giving heed to the patriotism of one of Britain’s most iconic fashion houses. (Source: WWD)

Leave it to over the top septuagenarian Betsey Johnson to shake up her invitation game, literally, by filling prescription bottles with details on her S/S 2014 show with mints. (Bonus points go to Betsey for continuing to do a show-closing cartwheel on the runway season after season.) (Source: WWD)

Leave it to over the top septuagenarian Betsey Johnson to shake up her invitation game, literally, by filling prescription bottles with details on her S/S 2014 show with mints.
(Source: WWD)

Edgy streetwear brand KYE offered a frisbee as the invite for their S/S 2015 presentation, bringing their recurrent hand motif to life, as is originally offered by their creatively styled logo. (Source: Refinery29)

Edgy streetwear brand KYE offered a frisbee as the invite for their S/S 2015 presentation, bringing their recurrent hand motif to life, as is originally offered by their creatively styled logo.
(Source: Refinery29)

Fashion mainstay Kenneth Cole blended creativity and utility with his S/S 2014 reflective mirror invitation, allowing stylistas to check on their hair and makeup in the midst of the madness between the shows. (Source: Pinterest)

Fashion mainstay Kenneth Cole blended creativity and utility with his S/S 2014 reflective mirror invitation, allowing stylistas to check on their hair and makeup in the midst of the madness between the shows.
(Source: Pinterest)

French shoe design house Roger Vivier included a series of multi-layered laser-cut images of Parisian landmarks to set the tone for its A/W 2012 presentation. (Source: Elements Magazine)

French shoe design house Roger Vivier included a series of multi-layered laser-cut images of Parisian landmarks to set the tone for its A/W 2012 presentation.
(Source: Elements Magazine)

Korean men’s streetwear line General Idea both warmed the hands and won the hearts of their S/S 2012 show attendees by printing their invites on disposable handwarmers. (Source: Pinterest)

Korean men’s streetwear line General Idea both warmed the hands and won the hearts of their S/S 2012 show attendees by printing their invites on disposable handwarmers.
(Source: Pinterest)

Barcelona-based streetwear line Desigual is known for its showstopping prints and intense geometric designs, an aesthetic that goes without saying in their A/W 2014 origami heart memos. (Source: Cargo Collective)

Barcelona-based streetwear line Desigual is known for its showstopping prints and intense geometric designs, an aesthetic that goes without saying in their A/W 2014 origami heart memos.
(Source: Cargo Collective)

The S/S 2014 invite from Chinese designer Masha Ma reflected her signature minimalist aesthetic with clean lines and stark white debossed lettering. (Source: Wallpaper)

The S/S 2014 invite from Chinese designer Masha Ma reflected her signature minimalist aesthetic with clean lines and stark white debossed lettering.
(Source: Wallpaper)


As fashion design continues to evolve with the collections presented each new season, graphic designers and printers alike are gaining exposure by showcasing the multifarious abilities of their joint ventures. Trends like laser-cut stenciling and folds on creases are able to be produced at faster rates with increased efficiency, offering high quality design with more effective workflows.



Business Card Tips: Make Yours The Right Way

Business cards play a major role in first impressions, especially in the business world.  We’ve been in print for a long time, so we’ve got our own list of tips and tricks to share. These business card tips aren’t intended to build the whole card for you–don’t worry, theres still room for creativity on your part–but they are intended to make creating your business card a lot easier. Covering everything from the paper stock to the amount of tolerable white space, the following will act as a foundation for your cards.

1) Quality Paper Stock Only

Paper Stocks


The paper stock that you use illustrates your commitment to quality. A card that bends and feels flimsy isn’t going to let you put your best foot forward. You don’t have to settle for cheap cardstock; using a thick, quality stock doesn’t necessarily mean it will cost an arm and a leg. For instance, Day2Day Printing offers 16pt. cardstock at affordable prices with its all it’s business cards. Trust us when we say that making the effort to choose the right paper will pay off.

2) Include a Catchy Slogan

Don’t take yourself too seriously unless you are in a super conservative industry. Use a catchy, perhaps funny slogan on the card. Make sure that it’s short and memorable, people love humor; well, most people.

3) Have Fun with Your Logo

Day2Day Printing Logo


If you don’t have a logo already, we encourage you to design one or have one designed for you. If you want to get creative, consider playing with the logo and putting it on the back of the card. Perhaps shrink it down or create an abstract of the logo, as long as it’s still recognizable. Adding touches of bright color (when appropriate) help bring out the logo even more.

4) Color, Yes Color

Colors (PMS)


Yes, use color. Black and white cards just don’t create the same type of impact as cards with color. Don’t get too carried away just yet tho. This doesn’t mean that you have to go over the top with colors. People need a place to focus their eyes and also they need to be able to see the contact info. Stick with one particular color scheme, warm colors with warm and cool colors with cool. Also, if you just want to add a bit of color but want to keep things simple, consider using dark navy blue instead of black ink for the text.

5) Use up All of Your Space

This last tip is pretty straight forward. If you can, you might want to consider using the back of the business card. One of the main reasons you would leave it blank is if you plan to write personal notes on the business cards. Otherwise, add an interesting graphic, photograph or design. This is a great spot for that logo!

Silk + Foil Business Cards

Silk Laminated Foil Business Cards: Go Above The Standard

Sometimes the standard just doesn’t cut it. Sometimes you require something more. At Day2Day Printing we are well aware of this and have kept the idea in mind while preparing our new site. With the launch this past week, we have decided to offer our clients that “something more”—Foil Stamped Silk Business Cards.

Silk Laminated Foil Stamped Business Cards

Silk Lam + Silver Foil

Silk lamination provides a smooth elegant feel to the cards, while foiling gives off a shine that’s hard to ignore. Notice how on image 1, the designer put foil stamping to good use by emphasizing a vital piece of information–his phone number.


Silk Laminated Foil Stamped Business Cards

Silk Lam + Gold Foil


Why invest so much into a business card you may ask? The answer is simple. Handing out cards like these shows that you care about presentation and makes a great first impression with new contacts. Attention to detail is big in any business, and implies a sense of professionalism. Image 2 showcases gold foil and how such a  finishing can add a vividness and sense of elegance to the simplest design elements.

Business Cards in Holder

Not only does handing out a quality business card look good, but it also provides you with benefits that you may not even think about consciously. When things are organized, clean, high in quality, a sense of trustworthiness is subconsciously associated. There’s no doubt that handing out a high quality business card is effective in getting someone to trust and remember you. Trust us when we say: “A little customization goes a long way”.


Source: Sean Winters

Magazines and Marketing: A Vital Connection

With the online world seeming to increase in importance in the lives of many, marketing gurus tend to overlook tried-and-true forms of publicity–like placing ads in magazines. As we all know, print is a medium that is still alive and well. Although online publications do have their place, magazine presses are still rolling and marketing teams should take note of this fact.

Benefits of Advertising in Magazines

Print magazines have several benefits for advertisers that other forms of media cannot offer. A few of the more notable benefits include:

  • Targeted audience. Magazines are specialty publications that cater to specific audiences. Whether targeted at teenage girls, golf enthusiasts, foodies, or any other group, chances are there is a publication reaching a target audience that perfectly suits your business. Advertising in such a magazine is an efficient way to ensure you reach the people who are already inclined to show an interest in your products and services.
  • Wide distribution. Magazine subscriptions reach people across the country, are oftentimes shared between multiple people, and reach more than just subscribers in places like the doctor’s office waiting room.
  • Long-lasting reach. Most people save and reread or repurpose old magazines, which means your advertisement will be seen again and again.
  • Print ads are more highly respected. Readers are wary of clicking on ads online due to the chance of a virus infecting their computer or other such mishaps. However, print ads pose no such threat. Plus, the mere fact that your ad is printed on glossy paper makes your product seem far more legitimate. Magazine ads, especially full page spreads, are far less irritating and more visually appealing than advertisements that clutter online media.

How to Maximize Your Magazine Marketing

Whether or not you already advertise in magazines, the following tips are important to keep in mind when designing and placing your ad. Like in other areas of marketing, there is no perfect formula for your campaign, though there certainly are right and wrong ways to go about advertising your product.

These tips will help your strategy be more effective, no matter what your product is.

  • Advertise in appropriate publications. The moral of the story is not that advertising in any magazine is good; you need to place your ads in the right magazines to see results. Each magazine has a target audience and a mission statement, so dig around to find publications that cater to your own target audience.
  • Use headlines and sub-headlines appropriately. Headlines are meant to grab the reader’s attention while sub-headlines should give them more information. With only a quick scan, readers should be able to know your business’s name and what you are selling.
  • Resolve to use only high resolution. Nothing looks tackier than a pixelated image, and any publication worth its salt will not run an ad that is not sufficiently high in resolution. Your ad should have at least 300 DPI (dots per inch)–regardless of the size the final print of the ad will be.
  • Use images to enhance the ad, not hide it. If your ad is heavily image-based, you will have to be cautious about your work blending in with the rest of the magazine. Striking images or other effects are great for catching a reader’s attention, but make sure your choices are tasteful, align with the style of the magazine, and make it clear what you are selling.
  • Test your ad in print before publication. Most designers know that you should make a professional-level print of an ad for final review before submitting it. Seeing the ad in print will give you an idea of how it looks in the three dimensional world and it will be easier to get feedback from others regarding the effectiveness of the ad on paper.
  • Right is better than left. Psychological studies have shown that people tend to prefer options that are on their right as opposed to their left. Take advantage of this human peculiarity and make sure that the important information – like the business’s name and call to action – are aligned to the right. If you have the option to be printed on a right-hand page, this is an added bonus.
  • Proofread your ad. This should go without saying that proofreading is essential; nothing destroys your credibility like a grammatical error. If you can’t pay attention to formalities in your advertisements, readers will doubt that you pay attention to quality in other aspects of business as well.

Advertising in magazines is a great marketing strategy that should not be overlooked in the digital age. Print is not dead, and neither are print advertisements.

Author: Incase

7 Smart Tradeshow Tips for Startups

As a startup company the path to trade show success may be clouded with the anxiety and pressure to succeed. However, the foreignness of a trade show shouldn’t thwart your desire to attend. Vast opportunities for financial gain and network connections are present. The following are 7 smart trade show tips will put you on the right path for victory.

  1. Plan Ahead

Trade shows are events that require meticulous planning, thought, and organization. To plan the first thing you need to do is set a reasonable budget that accounts for all related costs. The next thing you need to do is create measureable goals to prevent lackadaisical attitudes at the trade show. An example of a simple numerical goal is to increase sales on your featured product. However, one non-numerical goal that all startups should have is to develop and grow brand awareness. Lastly, sketch an outline of what your table should look like and ensure you have all of those materials beforehand and packed to take to the show.

  1. Get noticed
Author: Sergey Galyonkin  Source:

Author: Sergey Galyonkin

The trade show environment is an extremely competitive one, and to succeed getting noticed is key. If the trade show allows you to pick your own table, get there early, and choose the location you think will have the most foot traffic. High traffic areas will be near the entrance, main walkways, and even the trails to the bathroom. Next you need to astatically excite, try using colorful balloons, monitors, or even play some catchy music to draw people to your table. Once people are at your table they will need a reason to stay engaged. If it is within your budget, hand out swag that is relevant to your brand. If swag isn’t an option create an interactive attraction that will electrify people and create buzz about your table throughout the trade show.

  1. Approachability and attitude
Author: Philippines Outsourcing Corporation Source:

Author: Philippines Outsourcing Corporation

Your table looks superb, the materials you brought are exciting and informative, but the people manning your table appear unapproachable. Think of these people as tools, which if used effectively can propel your startup to success. We get that you are nervous, but this is the time to put on your “friendly” face. To help relieve the nerves, develop a list of opening lines to attract and help you interact with anyone who comes up to your table. Questions could be thought provoking, direct, or something even more conversational to break the barrier and help you connect.

  1. Establish professional connections

This is an ideal time to network and make professional connections. During the event you will be overwhelmed at the number of people you talk to. A helpful trick is after you finish talking to a person take a moment to write down a summary of what you talked about and who they are on the back on their business card. After the event dedicate time to connect with each person on LinkedIn. In addition to connecting with the people who came to your table dedicate time to network with your competition at their exhibits.

  1. Professional materials

Having a professional trade show exhibit sends a distinct message that you intend to be a serious competitor. Companies like The Trade Group specialize in delivering a wide variety of exhibit options for any budget. The sheer size of banner stands makes them essential tools, because they are so large the eye is drawn right to them and people instantly know the name of the company and any other information displayed there. Another exhibit element that can increase the professional look of your table is tabletop displays, which vary in size and design and can really energize your exhibit.

  1. Using social media
Author: Sean MacEntee Source:

Author: Sean MacEntee

Incorporating social media into your trade show affairs is a savvy way to raise brand awareness and generate sales. Before the trade show begins do some research and see if the show has an official hashtag. Let your followers know you will be at this trade show and with the hashtag let others know who you are. During the trade show post a picture of your table and entice people to check it out. Another strategy is to create your own brand relevant hashtag for the event and encourage people to take pictures at your table and share it digitally. You can motivate people by creating a promotion only those who share will get or by saying one random participant will win swag. To continue engaging customers after the trade show write down all the questions you were asked during the show and write a blog post afterwards answering those questions for all to see.

  1. Follow up

At the trade show you did a great job connecting with people, now you have to maintain and grow that relationship. During the event invite people to connect by leaving their email address, and after the trade show add all of the email addresses to your newsletter distribution list. In addition inspire people to connect with your business on social media. Now you have connections with all these people don’t be lazy! Email and thank them for coming to your booth, continue generating exciting social media posts, and distribute a timely newsletter.

As a startup your first few trade shows can come with a major financial learning curve. However, if you follow these 7 smart trade show tips you can efficiently display your products and optimize financial gain.

Marketing Options

Market Your Business: Unplugged

Everyone’s pushing online marketing today — and with good reason, since being seen online is a crucial part of any effective marketing strategy today. There’s just one problem with this online focus: unless it’s paired with other offline strategies, it’s not as effective as it could be. See, here’s the thing: sometimes in the name of search marketing, email marketing, social media and the like, companies lose sight of offline marketing opportunities that can be just as effective, particularly locally. Does this sound familiar to you? Is your company all about online marketing but neglecting offline methods? Are you effectively tapping into the market right in your area, or are you missing out?

Whether or not you’re already utilizing offline marketing strategies, here are some key ways to consider promoting your business off the Web. To get the word out about your company and draw new clients, here are some ideas to try:

Hand Out Business Cards

Sure, they seem old school, but business cards are still useful for this: they give you a fast and easy way to hand out your contact info. Ways you can use business cards are only limited by your imagination: leave one with a tip at a restaurant, stick them on community bulletin boards or give one to someone any time your profession comes up in conversation. Pick an eye-catching design that stands out in order to make the most of this marketing tool.

Attend and Speak at Events

Whether it’s at a trade show or a local business networking event, meeting more people in your community can be a powerful way to build business relationships. Likewise, speaking publicly is a great way to address a new audience and gain authority in your field.

Partner with Other Companies

Find sister companies in your area that agree with your company philosophy and/or supplement what you do. If you’re a fitness center targeting health-conscious professionals, you could partner with a juice bar down the street. If you’re an accounting firm working with small-business owners, partner with a marketing business in your town. Finding other companies you can direct clients to and that will direct their clients to you expands both of your businesses.

Hold Events

Make your events informative, fun or otherwise beneficial for attendees and encourage them to bring their friends. Local events can be great for building community with your client base, not to mention great for bringing in referrals.

Use Promotional Products

Give your prospects branded promotional products, and you leave them with a positive impression of your business — not to mention an easy way to remember you every time they use that item. To be most effective, promotional products should be legitimately useful (think shirts, bags, USB cords and drinkware), attractive and branded with your logo/name front and center.

Use Direct Mail

Target a certain demographic through good old snail mail, whether that means coupons for your home décor shop to new homeowners or newsletters about your daycare to families with small children.

Sponsor a Local Team

Become a recognized name in the community by sponsoring a local sports team like a little league baseball team or an adolescent football team. When you sponsor the team, you often get to put your logo on the team’s jerseys and/or in signage at games.

Contribute to a Fundraiser

The next time there’s a fundraiser for a local school or nonprofit, donate a gift certificate for some of your products or services as a reward. Not only does this build goodwill in the community, but it also can expose your business to new prospects as they look up your business to learn what they could win.

Offer a Local Discount

Whether you give 10 percent off to all college students or a buy-one-get-one-free option for members of the armed forces, when you offer a discount to some local group, you can bet word will spread.

Practice Guerrilla Marketing

Guerrilla marketing, also known as unconventional marketing, is all about using outside-the-box ways to promote your company. So beyond the specific ideas already outlined in this post, think bigger and bolder to identify other, nontraditional ways. Think flash mobs and publicity stunts. Imagine scavenger hunts and undercover marketing. The name of the game with guerrilla marketing is creativity, so get together with your team and brainstorm like the sky’s the limit.

Do the ideas listed above get your mental wheels turning? There’s never been a better time to start boosting business than right now — so begin implementing some of these ideas as soon as you can! With a little creativity and strategy, you can build an offline marketing strategy to complement your online efforts powerfully and effectively.

Nurturing Sales Funnel

Nurturing the Sales Funnel Using Social Media


Imagine you live in a world where you can show everyone exactly who you are; dropping the cheesy sales-speak and turning relative strangers into loyal advocates.

Businesses are dropping the weird tricks and letting their hair down. And it’s happening through the evolving frontier of social media. Play your chess pieces right, and you can win not just a customer’s loyalty, but gain an unlikely army of promoters for your business in the process.

As for the traditional set-it-and-forget-it advertisements, you can kiss that goodbye. Statistics show that 14% of people trust ads. In fact, the vast majority is checking reviews and ratings before they even think to click the “Buy It Now” button. Feeling a little pressure? You’re not alone. Forbes Michael Fertik spoke about this challenge when saying:

“For many small businesses, social media feels like a never-ending party where attendance alone is insufficient – one must make a Big, Continuous Splash.”

But with the right strategy, even the most socially challenged businesses can make their foray into the social ocean of potential consumers.

The first step starts with awareness and interest. Seeing the trends that exist online, you can carve out a tidy niche for yourself simply by creating engaging content and responding to what people are saying online. Be careful with your content, however. Fertik speaks about establishing a level of consistency as “social users start out strong and then peter out when the demands become overwhelming.”

Nurturing a social media sales funnel is a tricky process that needs tender loving care, consistency and passion. It can be an arduous challenge, but those who can jump in the water swim to golden waves of profit and promotion. As Seth Godin noted:

“You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

You can’t pay for respect on these tough social media streets, but you can get started in the right direction by checking out this priceless infographic on nurturing the social media sales funnel.