Blog

Market Your Business: Unplugged

By |November 10th, 2014|

Everyone’s pushing online marketing today — and with good reason, since being seen online is a crucial part of any effective marketing strategy today. There’s just one problem with this online focus: unless it’s paired with other offline strategies, it’s not as effective as it could be. See, here’s the thing: sometimes in the […]

Nurturing the Sales Funnel Using Social Media

By |October 22nd, 2014|

Businesses are dropping the weird tricks and letting their hair down. And it’s happening through the evolving frontier of social media. Play your chess pieces right, and you can win not just a customer’s loyalty, but gain an unlikely army of promoters for your business in the process.

The Beginner’s Guide to Designing Infographics

By |October 9th, 2014|

It’s all about the visuals. Pictures, graphics, videos, whatever it is it better be interesting and it better be shareable.

Customer Service: How has it changed in the Digital Age?

By |September 26th, 2014|

Assistance given to the prospects and customers is limited with manuals, marketing materials and phone and email conversations. In lieu with phone conversations, customers are passed on from one person to another before it reaches the manager. That was before.

The Top 4 Myths of Social Media that Keep Brands from Growing

By |August 25th, 2014|

A strong market introduction and a sustained marketing campaign is on the mind of every entrepreneur with a new product. Success is measured by brand recognition. Pretty simple. But, if you can’t find your audience, even the the most audacious campaign will will be largely missed. Exposing the following myths can help develop some […]

Learning North American Business Etiquette

By |August 14th, 2014|

If you become a mirror to their mannerisms and culture, you’re more likely find business to go a lot smoother.

How to Engage in the Digital Age – Digital Marketing

By |August 1st, 2014|

If engaging clients and prospects through social media isn’t part of your overall marketing strategy, it should be.

Networking: Things to Avoid when Making a First Impression

By |June 11th, 2014|

Networking can be a source of invaluable connections and leads, or a road to nowhere. It all depends on how well you do it.

How Effective Brand Positioning Can Transform Small Businesses

By |April 29th, 2014|

What is so special about your product that your customer should buy from you instead of a million other comparable sellers? Everybody needs a USP. What’s yours?

6 Quick Tips to Improve Your Product Photography

By |April 4th, 2014|

Product photography can immediately stimulate a desire or need for your product, showcase significant features, convey the product’s usefulness and attract your audience to learn more about it. Producing quality photos requires both technique and artistry. Following these six basic tips, however, will send you well on your way to communicating more than a […]