Fashion Week is a global phenomenon heralded by the metropolitan capitals of New York, London, Milan, and Paris. Though the most major shows and presentations focus on trends for the upcoming Autumn/Winter and Spring/Summer, special lines including resort, pre-fall, and capsule collections pop up in the interim across cities all over the globe.
While fashions are certainly the main focus, designers are coming up with increasingly innovative ways to anticipate the unveiling of their work with cleverly designed invitations. As new innovations in printing technologies continue to develop, these cutting edge designs are proving that the printing medium is long but dead.
Not to be overshadowed by apparel and accessories alone, here’s a look at 10 of the most innovative Fashion Week invitations from recent seasons past:
Downtown NYC darling Charlotte Ronson disobeyed the cardinal rule of dieting pre-Fashion Week fiestas by delivering her S/S 2015 invites with a special edition pizza, the “Ronsonrita,” delivered by Italian eatery Asellina. (Source: Asellina)
Burberry Prorsum’s S/S 2014 invitation featured a laser-cut popup of some of London’s most iconic sites, giving heed to the patriotism of one of Britain’s most iconic fashion houses. (Source: WWD)
Leave it to over the top septuagenarian Betsey Johnson to shake up her invitation game, literally, by filling prescription bottles with details on her S/S 2014 show with mints.
Edgy streetwear brand KYE offered a frisbee as the invite for their S/S 2015 presentation, bringing their recurrent hand motif to life, as is originally offered by their creatively styled logo.
Fashion mainstay Kenneth Cole blended creativity and utility with his S/S 2014 reflective mirror invitation, allowing stylistas to check on their hair and makeup in the midst of the madness between the shows.
French shoe design house Roger Vivier included a series of multi-layered laser-cut images of Parisian landmarks to set the tone for its A/W 2012 presentation.
(Source: Elements Magazine)
Korean men’s streetwear line General Idea both warmed the hands and won the hearts of their S/S 2012 show attendees by printing their invites on disposable handwarmers.
Barcelona-based streetwear line Desigual is known for its showstopping prints and intense geometric designs, an aesthetic that goes without saying in their A/W 2014 origami heart memos.
(Source: Cargo Collective)
The S/S 2014 invite from Chinese designer Masha Ma reflected her signature minimalist aesthetic with clean lines and stark white debossed lettering.
As fashion design continues to evolve with the collections presented each new season, graphic designers and printers alike are gaining exposure by showcasing the multifarious abilities of their joint ventures. Trends like laser-cut stenciling and folds on creases are able to be produced at faster rates with increased efficiency, offering high quality design with more effective workflows.