Marketing, Marketers, Marketing Dead, Market

Is Marketing Dead?

A recent Harvard Business Review article posited the idea that marketing is dead. It argued that not only are buyers not paying attention to traditional means of marketing, including advertising, public relations, and branding, but also that marketing no longer makes sense given the rise of social media over the last several years. Apparently those in the marketing field don’t care either.

The article sited an unflattering study of marketing CEOs, many who claimed to be tired of expending resources on traditional marketing strategies. To avoid becoming an all-out downer piece, HBR offered several alternate promotional tactics that utilize consumers as peer advocates in untapped markets.

Marketing Might Not Be Dead After All

However, marketing is not dead. It’s evolving. Though HBR offers up a valid point; social media does play a large role in how we as consumers now view products and services – literally. Instead of watching television commercials or flipping through magazines to find out about a product, we can simply tap our pool of Facebook friends or Twitter followers and poll them whenever we are considering a new purchase. If we’re not asking our social media community about their buying preferences, we are learning of them by noting what they post on their status updates or Twitter feeds. In today’s social media-driven world, one Tweet praising a new restaurant may hold more persuasive power than a $50K commercial produced specifically to promote it.

That said, who didn’t see “The Force” Volkswagon commercial that featured a mini Darth Vader trying to assert his powers? Given that it has nearly 55 million views on YouTube, a lot of us did. And who doesn’t immediately recognize the Apple logo? The point being, traditional marketing is alive and well. Yet as with any other industry, it must embrace change to remain relevant. That means using social media outlets such as Facebook and Twitter to bolster marketing campaigns, not replace them. However, no matter how effective a company’s advertising or branding strategy might be, no amount of marketing can substitute for a great product. So yes… marketing pros have a big task ahead of them. They must continue to create memorable TV commercials and eye-catching print ads. They must also adopt social media marketing tactics as well. However, perhaps the question to ask is not whether marketing is dead, but rather can companies live up to the hype that successful marketing campaigns generate?

richard-karstrom-facebook-timeline-cover

20 Awesome Facebook Timeline Covers

Facebook launched the Timeline on 22 Sept 2011. Timeline is a new design of the user profiles on Facebook. The first design element that will draw your eye is the Facebook Timeline Cover. Whether you love it or hate it, you can’t deny that there have been some clever people out there who have showcased their creativity with the Facebook Timeline Cover.

I have searched the internet to bring you 20 awesome Facebook Timeline Covers. After looking at some of these awesome covers I can’t help but feel the urge to change my own personal cover. Lets begin shall we.

Richard Kastrom 

Ahhh… a time line cover within a time line cover. Pretty clever use of the the Facebook interface no doubt.

Nagaraj Vijayarangan 

This ia a pretty neat cover. There is always a bigger fish out there.

Gabriel Masliah 

I like the playfulness of this concept.

guy  facebook timeline cover

 Krister Nieslen

I love how Krister is posed inside the profile picture frame. I am also digging the awesome vintage robot.

facebook timeline

Graziano Vincini 

I give this guy credit for clever use of head shots, and for the Futurama reference.

facebook cover

Ekkapong Techawongthaworn 

A simplistic Facebook timeline cover. It works rather well.

facebook covers

 Aly Moffatt 

A humorous cover.

Giuseppe Draicchio 

A Facebook timeline cover featuring everyone’s favorite extraterrestrial.

et facebook cover

Oliver Alexander

The yellow immediately catches your attention.  I wonder if anyone has actually taken him up on the offer.

facebook timeline cover

Whiteboard Doodle 

A very whimsical Facebook timeline cover.

doodle facebook timeline cover

Jeremy Isshin Bardou 

I don’t want to be unoriginal but part of me wants to recreate this Facebook timeline cover using CD covers instead. Anyone else agree that Jeremy has great taste in video games?

video game facebook timeline cover

Leo Lee

You get to know much about Leo by just looking at his timeline cover.  This is definitely another idea I might try for my own Facebook timeline cover.

geeky facebook timeline cover

Sudipto Mahato 

Clean and simplistic.
cat facebook timeline cover

Louis Lundberg

Great way to show off your different range of emotions.

hot chick facebook timeline cover

Amber Saenz 

I wonder how many links her site has to rank for the keyword awesome.

Enri Pedernera 

This is a great example of cashing on a popular fad and being relevant. I can’t wait to see what other Facebook covers he will create down the road.

angry birds facebook timeline

Krizel Corpuz 

A collage of pictures creates Krizel’s timeline cover.

facebook covers

Mohammad L. Azzam 

The whimsical interaction between Mohammad is fun.

foolish facebook timeline cover

Ori Hasson 

Another video game related Facebook timeline cover. I love how Ori, incorporated the Doom user interface into his timeline cover.

doom facebook timeline cover

Matthew Inman

As a fan of illustration, I had to include this timeline cover.

cool facebook timeline cover

Do you have a cool Facebook Timeline Cover? If so send us your link and I will add another posts featuring Facebook Timelines Covers from our readers!