Learning about a product or service from a family member, friend or colleague carries far more weight than learning about it on the Internet or through direct mail, TV or radio. Enlist the help of others in distributing your business cards the same way you would ask others for referrals.
1. Enlist Friends and Family and Offer a Finder’s Fee
There’s no room to be shy when it comes to business. Ask all of your family members and friends to carry some of your business cards at all times. Even if you’re no fan of multi-marketing, we can all take a few lessons from the concept. The main lesson to learn is that others have a circle of influence that you do not have. Asking them to help distribute your business cards brings a larger circle of influence into your realm.
So, how do you convince them to help you? That’s the easy part. Offer them a finder’s fee when the new customer mentions their name. This way, it’s a win/win situation instead of you simply asking a favor.
2. Attach Business Cards to Every Document You Send
Whether it’s an invoice, a letter, or a special offer via direct mail, always include or attach a business card. The beauty of any print advertising is that it can yield results months or years down the road. Print is lasting, unlike a quick glance at a website that someone didn’t bookmark.
3. Enlist Clients, Colleagues, Local Business Owners and Local Stores
Again, there’s nothing more valuable than word-of-mouth in business to generate sales. However, there’s a right way and a wrong way to enlist the support of clients, colleagues, local business owners and stores to help distribute their business cards. Always think in terms of win/win. How can distributing business cards become mutually beneficial? That’s easy. Instead of asking these people to distribute your business cards, ask them if they would like to exchange a stack of business cards to distribute. That way, you’re giving as well as receiving.
In addition to exchanging cards, you might consider some type of joint or cross-promotion with a non-competing business. You might also write a promotional code on the card that is tied to the person or establishment who distributes your cards. That promotion code would be limited to the recipients of those business cards.
In conclusion, it’s easy to overlook free methods of expanding our marketing reach instead of taking advantage of those opportunities. Working with noncompeting business owners, colleagues and local businesses can significantly expand your market, and it’s a technique that many successful business owners employ.
Photo Credit – http://www.flickr.com/photos/kurafire/4447158275/