Advertising on Facebook: Learn How To Play

Advertising On Facebook See You At The Party

By taking what Facebook knows about us and what we choose to share publicly, Facebook figured it could hook-up its advertising friends. The thought was that the advertisers could be more targeted and, therefore, more appealing; but many of these friends of Facebook come across as creepy, aggressive, or Wall flies.

There are a few businesses we love because they “get it.” They are funny, creative, entertaining, informative and the life of the party. They earn our respect and credibility through being personable; and in turn, we are much more willing to work with them.

As a business advertising on Facebook, you have to play if you want them to pay. Social media is still a party; and if your mindset is business as usual, you’re going to be side-lined. It’s great to have access to a target audience in social media, but it’s even better when you understand the rules of engagement. If you don’t know what to do, just take a look at those businesses that everyone Likes and with whom they are talking to get some ideas.

See you at the party!

About the Author

Chris Sands

Chris SandsI love anything to do with Marketing and/ or technology. Have the same interests? Then check out my posts! -B.A. Marketing, California State University Dominguez Hills; Awarded May 2012View all posts by Chris Sands →

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