The Pantone Color Institute announces annually its Color of the Year, which they say embodies both growing color trends in the design and fashion fields, as well as the burgeoning sentiment of society at large. Last year, Pantone selected tangerine tango for its eye-popping and energizing qualities. The company stated that the shade as chosen for 2012 as a representation of how the world was trying to move forward after years of economic weariness. This tears pick was Pantone 17-5641 Emerald. So why did they pick emerald for 2013? According to Pantone, the hue’s “elegance and beauty… enhances our sense of well-being, balance and harmony.”
Choosing a Color of the Year may seem inconsequential to some, but Pantone’s yearly declaration has a ripple effect on many industries. In fact, Pantone has become such a power player in creating color trends that other companies such as Sherwin-Williams and Benjamin Moore have also begun announcing their annual color favorites as well. Color is big business. People have a visceral reaction to it, which means that if a hue chosen as the “it” shade for a given year doesn’t resonate with the public, it may translate into countless revenue lost. On the other hand, find a color that people love, and it can change the future of enterprise.
Emerald Green for Interior Design
One industry that pays particularly close attention to Pantone’s annual announcement is the interior design business. Because clients want fresh design ideas with lasting appeal, interior designers must make their name on staying ahead of the color curve. Once Pantone’s color is revealed, many home furnishing stores like JCPenney get to work creating everything from couches to pillows to plates to satisfy what they expect will be high consumer demand. However, some designers aren’t necessarily warming to emerald green. Though no one can despite the shade’s beauty, it’s also a bold color that many feel is best used in small doses. And some design experts aren’t sold on the hue at all. In particular, East Coast designers are finding it difficult to integrate emerald into their design schemes. Many clients are beachfront property owners who want their homes to evoke a laidback and peaceful attitude, with which designers feel emerald is incongruous. Still, given the prominence that the hue is expected to yield during 2013, designers are already making peace with the color and trying to find ways to incorporate it into their plans.
Emerald Green for Fashion
The fashion world is yet another industry that keeps an eye on Pantone’s color trends. However, their relationship blurs the line between leader and follower, as Pantone often looks to the fashion industry for inspiration when choosing its Color of the Year. That’s why for many who work with clothing and accessories, the choice of emerald green is no surprise. Several clothing designers such as Alexander Wang, Lanvin, and Tracy Reese were already incorporating the hue into their Spring 2013 collections before Pantone’s decision was revealed. In general, fashion aficionados seem to be embracing emerald, as more risks can be taken with clothing without the same level of commitment that accompanies interior design. From emerald cocktail rings to rich green dresses, it looks like the hue is here to stay for 2013.
Emerald Green for Every Day
So what does Pantone’s Color of the Year mean for you and me? It depends. As the company has noted, the human eye sees more green in nature than any other shade. Though it surrounds us, all too often we are cut off from it by miles of concrete road and sky-high office buildings. Therefore, some might see emerald as a respite from daily life, a chance to escape the humdrum of work and responsibility. Alternately, others may find that the hue serves as inspiration for their work. Color plays a huge role in the professional lives of many, from pastry chefs to graphic designers. If you too utilize color in your vocation, emerald might be the defining hue around which you design your next creation. Still others might not necessarily place a high importance on the shade, but see a green pillow or emerald blouse and think, “Why not?” Why not indeed. In the end, color is meant to be enjoyed, so whether it is an integral component of your life or a fun way to spice up your wardrobe or home, take advantage of it.