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Business Card Tips: Make Yours The Right Way

Business cards play a major role in first impressions, especially in the business world.  We’ve been in print for a long time, so we’ve got our own list of tips and tricks to share. These business card tips aren’t intended to build the whole card for you–don’t worry, theres still room for creativity on your part–but they are intended to make creating your business card a lot easier. Covering everything from the paper stock to the amount of tolerable white space, the following will act as a foundation for your cards.

1) Quality Paper Stock Only

Paper Stocks

 

The paper stock that you use illustrates your commitment to quality. A card that bends and feels flimsy isn’t going to let you put your best foot forward. You don’t have to settle for cheap cardstock; using a thick, quality stock doesn’t necessarily mean it will cost an arm and a leg. For instance, Day2Day Printing offers 16pt. cardstock at affordable prices with its all it’s business cards. Trust us when we say that making the effort to choose the right paper will pay off.

2) Include a Catchy Slogan

Don’t take yourself too seriously unless you are in a super conservative industry. Use a catchy, perhaps funny slogan on the card. Make sure that it’s short and memorable, people love humor; well, most people.

3) Have Fun with Your Logo

Day2Day Printing Logo

 

If you don’t have a logo already, we encourage you to design one or have one designed for you. If you want to get creative, consider playing with the logo and putting it on the back of the card. Perhaps shrink it down or create an abstract of the logo, as long as it’s still recognizable. Adding touches of bright color (when appropriate) help bring out the logo even more.

4) Color, Yes Color

Colors (PMS)

 

Yes, use color. Black and white cards just don’t create the same type of impact as cards with color. Don’t get too carried away just yet tho. This doesn’t mean that you have to go over the top with colors. People need a place to focus their eyes and also they need to be able to see the contact info. Stick with one particular color scheme, warm colors with warm and cool colors with cool. Also, if you just want to add a bit of color but want to keep things simple, consider using dark navy blue instead of black ink for the text.

5) Use up All of Your Space

This last tip is pretty straight forward. If you can, you might want to consider using the back of the business card. One of the main reasons you would leave it blank is if you plan to write personal notes on the business cards. Otherwise, add an interesting graphic, photograph or design. This is a great spot for that logo!

Holiday Gift Tag Printing

Holiday Design Printing

The Holidays are on quick approach. It’s always exciting to see the different designs people come up with when printing. Holidays almost always turn up some of the most creative and visually appealing designs. You too can turn digital artwork into tangible items. Day2Day Printing is here to help bring your creative ideas to life. Take a look at these inspiring designs intended for print:

Holiday Postcards

Nick Matej

Holiday Card Designs

Postcards with a Holiday theme are sure to put loved ones and friends in the spirit.

Christmas Greeting Cards

Alice Young

Holday Greeting Cards

A nice set of simple, yet elegant Christmas Greeting Cards.

Thanksgiving/Christmas Event Poster

Travis Purringotn

Holiday Poster

A creative and nicely done event poster.

Christmas Themed Stickers

Federico Bonifacini

Christmas Themed Stickers

A set of brilliantly designed Christmas stickers.

Seasonal calendar*

Yanna Chintsova

Seaonal Calendar

A beautifully done calendar that reflects the change in season as each month passes.

*To see the rest of the calendars’ design, just click the image to visit its url.

Hopefully these creative designs gave you some inspiration. Seeing your creative visions realized in print–something tangible is always an exciting experience.

 Featured Iimage by: Nick Matej @ http://bit.ly/17Qbi1e

Interview With A Photographer: Kristen Smith

Introduce yourself: Where are you from, how old are you, how did you get started with photography?

My name is Kristen, but I’m better known as KristenWithACamera. I’m from New York, but I am currently attending college in New Jersey. I’m going on 21 years old. I was always really interested in photography growing up and tried to immerse myself in it as much as possible. I took pictures for the yearbook, took digital photography and film photography in high school.

One Christmas in high school, my mom had bought me a Canon Powershot, but one of my friends broke the screen on it and I was never able to have it replaced. After that, I didn’t pick up a camera again until I was 18. I was attending college on Long Island and it was the most rebellious time of my life. At the time, no one could tell me anything. I was doing my own thing, hanging out with the wrong crowd and getting into a lot of trouble.

I remember there being a sale on a Fujifilm Finepix S1800 on Amazon (I find it amazing that I still remember that) and something just clicked. I slept on it for a few days and eventually ordered it.

Here’s a few of the first photos that I ever took with it. (Which I thought were great at the time. It is so nostalgic looking back.)

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Photography became so important to me because I felt that I needed something tangible. I felt that memories wouldn’t always be enough. There were a lot of moments in my life when I wish I had my camera present and there are a lot of times when I did and boy, am I glad that I did. I think photography is a magic. It continues to amaze me, every single day, even after years of shooting everything and anything.

Photography changed my life and it wasn’t until recently that I felt comfortable enough to call myself a photographer. It takes time. It takes finding your specialty, paid shoots, unpaid shoots, shoots in the rain, shoots at sunrise.. It takes dedication and passion. It takes 12 hour shoots and sleepless nights up editing those shots when your body is aching and you don’t think you can stay up any longer, but the excitement of the entire process gives you a rush that makes it all worth it.

Sometimes, you may hear that “everyone has a camera, so everyone thinks they are a photographer.” Only half of that is true. Yes, most people have cameras now a days. They are on our cell phones and they are accessible, but the most important thing to remember if you have a talent or are a jack of any trade is that although everyone can own something, it does not make them that thing. For instance, owning a camera doesn’t automatically make you a photographer, just like owning a pen doesn’t make you a poet or owning sneakers doesn’t make you any type of athlete.

 

What kind of camera and equipment do you use? How did you choose these and what do you like about your equipment?

I’ve jumped from camera to camera over the years, but the one that has stuck has been the Nikon D90. I have been absolutely blown away with what this camera is capable of. Prior to purchasing the D90, I went into B&H Photo in NYC and tested out the Nikon DSLRs. When I fell in love with the D90 initially, some of that had to do with the sound of the shutter. Something just clicked. ;] Although I do have an assortment of lenses, I find that the 18-200mm lens works best in almost all situations. It is a fast lens that produces a nice depth of field.

I’m expecting the Fujifilm Finepix X10 this week. I couldn’t’ be more excited. Big things are on their way.

What are your inspirations for the subjects that you decide to shoot?

Whilst shooting portraiture, the people that I am shooting inspire me endlessly. I am lucky to have many creative people in my life; actors, musicians, aspiring models, athletes. You name it, I probably know someone who is aspiring to be it or at least has at one point.

The thing about shooting portraiture is that your subject gives you a part of them when you photograph them. Whether it be a part of their soul or whatever it is. They trust you to present them as who they are, unless they are purposely trying to misrepresent themselves as something else.

As a photographer, it isn’t always easy to give someone direction, especially if it is your first time really spending time with them and getting to know them, but it is the type of conversation that you have with that person that is unlike a conversation you’d have in the same type of meeting scenario had you not had the camera in your hand.

There are a lot of other photographers that I am inspired by, but lately, I am also inspired by music. Kid Cudi is someone who is frequently playing on my iPod. I’m all about a carefree type attitude lately because I think it is one of the most important things to be successful in anything that one may choose to do. Cudi’s song “Up, Up, and Away” has one of the best lines ever in it, “In the end, they’ll judge me anyway, so whatever.”

Can you share some of your favorite photo shoots with us?

This photo was taken while I was shooting portraits of a friend of mine who is an actress based in NYC. (Her name is Lisa Finn and she is amazing.) It was a cold winter night and I was just taking a quick snapshot. At the time, I never would have expected that it would end up being one of my favorite photos that I have ever taken.

This photo was taken while I was shooting portraits of a friend of mine who is an actress based in NYC. (Her name is Lisa Finn and she is amazing.) It was a cold winter night and I was just taking a quick snapshot. At the time, I never would have expected that it would end up being one of my favorite photos that I have ever taken.

 

I was walking down 6th avenue and saw a man hailing a taxi. His pose is so carefree and confident.

I was walking down 6th avenue and saw a man hailing a taxi. His pose is so carefree and confident.

This was taken from the roof of a building in the financial district. That was a fantastic day. I had met up with someone for the first time who I met on Tumblr and somehow during the day, we ended up going to this rooftop that had an absolutely amazing view. I will always remember that day. I have this thing about views.

This was taken from the roof of a building in the financial district. That was a fantastic day. I had met up with someone for the first time who I met on Tumblr and somehow during the day, we ended up going to this rooftop that had an absolutely amazing view. I will always remember that day. I have this thing about views.

 

The photo above was taken on Coney Island on my birthday last year. It was my first photo to be mentioned in the official tags on Tumblr.

The photo above was taken on Coney Island on my birthday last year. It was my first photo to be mentioned in the official tags on Tumblr.

Most memorable shoot and why?

This was from my second shoot ever. One of my close friends, Molly, has been really good about modeling for me. This was taken in November 2011. It was freezing cold that day. She event went in the ocean. The results of this shoot were amazing. I had no idea whatsoever what I was doing. (I can admit that now.) It was one of my first experiences ever using a DSLR.

How do you prep your images for print? What processes do you use in Photoshop?

I’ve used Photoshop for many years, but recently, purchased Adobe Lightroom 4 and I could not be happier. Personally, I feel that Photoshop is more for graphic design type editing and intense retouching. Lightroom 4 is ideal for any photographer. It has all of the controls you could want all in one place. For my photos, I usually add contrast. It is hard to give any kind of generalization because I do all types of different work and every situation is different.

 

Bookmark

Bookmarks Can Be A Great Marketing Tool For Any Business

Postcard PrintingWant to make your business bigger and better? Then don’t overlook the power of bookmarks. Yes, the power of them. You may already be marketing your company with every social media channel out there. Perhaps you update your Facebook page on a regular basis, you tweet everyday, and you even have a Pinterest board to show off your goods or services. But are you forgetting the basics? Have your efforts to utilize the marketing strategies of the 21st century caused you to overlook the tried and true tactics that have been working for decades? Because bookmarks are the perfect marketing strategy, and we’re going to tell you why:

  1. Everyone loves free stuff, including bookmarks. Who knows from where this rabid instinct comes, but humans just love free stuff. We will snatch up whatever we can if the price tag says $0. T-shirts, mugs, free samples at the grocery store – we’re more than happy to oblige those who want to give us something for nothing. Bookmarks in particular are a tantalizing free item. Create one with an interesting design or quote, and you’ll immediately find that your customers can’t help but pick one up, look it over, and then quickly stuff it into their purse or pocket.
  1. Handing out bookmarks is better than handing out business cards. Asking if someone wants your business card can be tricky, especially if you don’t get an enthusiastic “yes” from the would-be recipient. Yet the continual goal in business is to get your information to prospective customers, so what better way to do that than with bookmarks? Without them realizing it, hundreds if not thousands of people are leaving your store or office with all your contact information – and you didn’t have to pressure them to do it either.

 

  1. Bookmarks have a way of showing up again and again. As an earlier post alluded to, many times your business card will be thrown in the trash. Yet rarely does a bookmark end up in someone’s garbage. It’s almost as sacrilegious as throwing away a book. Most of the time, people put it immediately to work, marking their place in their current read, or they put it inside another book for future use. Either way, your information is safely tucked away in a spot that potential customers will be continually viewing for weeks or months to come, each time increasing the likelihood that they will use it. Not even a Facebook page can pull those numbers. So what are you waiting for? Let the marketing power of bookmarks work for you.

Bookmark Printing


Bookmark Printing
Bookmark Printing

Bookmark Printing

Bookmark Printing

Bookmark Printing

Placemat Advertising

Placemat Advertising Strategies

There are a variety of different types of placemats. Some of the common sizes include 10.5” x 16.5”, 10” x 16” and 8.5” x 14”. In addition to size, take into account a few different factors for your placemat advertising strategy.

Use Both Sides

Take advantage of both sides of the placemat printing. It’s fine to print on only one side but why not both? It just gives you extra space. You can use one side for a specific message or offer and the other side for a different one. Perhaps use mostly text on one side and mostly graphics or photographs on the other side.

Use a Logo

If you have a logo – use it! A logo is what stands out in someone’s minds. It is especially powerful when it’s large and in color.

Print in Color

Why would you print in black and white when you can print in color? There is typically no or very miniscule price differences between printing black and white and printing color placemats. Vibrant, bold, colors are by far preferable and more interesting to look at.

Templates

There is no reason to fear printing placemats. You don’t need to hire a designer or sweat through the process yourself. Instead, the best printing companies will have easy to use templates. Just upload your files and you’re on your way!

Photo Credit

Create Your Own Personal Fashion Lookbook

Create Your Own Personal Fashion Lookbook

Fashion lookbooks add flair to any fashion marketing campaign. When a designers create their own personal fashion lookbook, they can leaf through them and make sure that the models are outfitted properly, that the shoes and accessories go with the outfits. They could then decide on the best looks for promotional campaigns or runway shows.

So, what if you are not in the fashion or retail industries? Everyone is entitled to their own fashion lookbook! If you are a fashionista, or even a fashion blogger, this is a great way to keep track of outfits. You can put together outfits for work or even going out on dates. Make sure to add in accessories such as jewelry and scarves. All you have to do is flip a page and there are the perfect outfits for you! What a great way to save time and energy!

In addition to those accessories, you can even customize look books so that they contain hairstyles, sunglasses and even perfume. We all know that certain perfumes go with certain outfits! This takes the guesswork and stress out of getting ready for the day or special events.

Luckily, printing fashion lookbooks does not have to be spendy. Choose from a matte or a glossy finish. Make sure that the photographs that you use are good quality. Printing templates can help you design the lookbooks exactly how you like! You will be the envy of all of your friends.

Photo Credit – http://www.behance.net/gallery/The-New-Generation/2209538

 

Digital Printing Vs. Offset Printing

Digital printing has become more common in recent years. Each one offers specific benefits and disadvantages. Let’s explore those so that you can get a better idea as to what will work best for you!

How Does Offset Printing Work?

Offset printing involves three cylinders. The lettering and images are put onto the printing plates. Ink is applied to them, and they are then transferred to the paper. If you are using multiple colors then the same thing repeats until the image is complete. The images created from offset printing tend to create intense images with great clarity.

I recommend offset printing when…

  • Printing large volumes of paper or items. If printing more than 1000 postcards or flyers, this is the best option for you.
  • The materials are large, such as large vinyl banners
  • The documents and paper are thick

How Does Digital Printing Work?

Digital printing is a modern form of printing. It’s done by inkjet or laser printers. Digital printing means to use specialized computer software to transpose images on items, such as banners or flyers. There are no actual presses involves, which is the main difference between digital and offset printing. The great thing about digital printing is that you can print on demand. It’s also environmentally friendly as there is no need for the plates and the ink.

Consider using digital printing when…

  • You are on a tight budget.
  • You need to customize images. Digital printing makes that easier.
  • You are printing small batches. Digital printing is ideal for that.
  • You need them done quickly

As you can see, both digital and offset printing have their place, advantages and disadvantages. Combine them to use in marketing campaigns or use the one that works best for you!

Photo Credit – http://www.flickr.com/photos/mstharpe/4029816117/