There’s no doubt that handing out a high quality business card is effective in getting someone to trust and remember you. Trust us when we say: “A little customization goes a long way”.
Product photography can immediately stimulate a desire or need for your product, showcase significant features, convey the product’s usefulness and attract your audience to learn more about it. Producing quality photos requires both technique and artistry. Following these six basic tips, however, will send you well on your way to communicating more than a thousand […]
Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.
A recent Harvard Business Review article posited the idea that marketing is dead. It argued that not only are buyers not paying attention to traditional means of marketing, including advertising, public relations, and branding, but also that marketing no longer makes sense given the rise of social media over the last several years. Apparently those in the marketing field don’t care either.