Silk + Foil Business Cards

Silk Laminated Foil Business Cards: Go Above The Standard

Sometimes the standard just doesn’t cut it. Sometimes you require something more. At Day2Day Printing we are well aware of this and have kept the idea in mind while preparing our new site. With the launch this past week, we have decided to offer our clients that “something more”—Foil Stamped Silk Business Cards.

Silk Laminated Foil Stamped Business Cards

Silk Lam + Silver Foil

 

 

Silk lamination provides a smooth elegant feel to the cards, while foiling gives off a shine that’s hard to ignore. Notice how on the image to the left, the designer put foil stamping to good use by emphasizing a vital piece of information–his phone number.

 

 

 

 

Silk Laminated Foil Stamped Business Cards

Silk Lam + Gold Foil

 

 

Why invest so much into a business card you may ask? The answer is simple. Handing out cards like these shows that you care about presentation and makes a great first impression with new contacts. Attention to detail is big in any business, and implies a sense of professionalism. The image to the right showcases gold foil and how such a  finishing can add a vividness and sense of elegance to the simplest design elements.

 

 

 

Business Cards in Holder

 

 

Not only does handing out a quality business card look good, but it also provides you with benefits that you may not even think about consciously. When things are organized, clean, high in quality, a sense of trustworthiness is subconsciously associated. There’s no doubt that handing out a high quality business card is effective in getting someone to trust and remember you. Trust us when we say: “A little customization goes a long way”.

 

http://strictlypaper.com/blog/tag/product-placement/

6 Quick Tips to Improve Your Product Photography

Product photography can immediately stimulate a desire or need for your product, showcase significant features, convey the product’s usefulness and attract your audience to learn more about it. Producing quality photos requires both technique and artistry. Following these six basic tips, however, will send you well on your way to communicating more than a thousand words through easily accessible photographs:

1) Lighting

  • Use a good source of lighting. Lighting highly influences the way your image appears. To avoid unwanted shadows and keep things simple, use a well-lit area such as a light box or natural light that does not require you to use a flash. You can use the web to search for places to purchase light boxes or find DIY instructions, to save money. While outdoors be mindful of certain conditions — what position the sun is in or whether it is cloudy. These all influence the shadows and effects you will get from the natural light.
  • Keep in mind that not all shadows or lack of light in a shot are bad. Consider your product, think about what it is used for, where it would commonly be used/applied, and let this influence the setting for the shoot. Dolce and Gabbana does a great job showcasing a pair of sunglasses from their line in an outdoors setting with natural light. The woman in the photo has her head angled in a position that allows enough sunlight to hit the glasses and keep them distinguishable in the photo. Notice that any shadows in the shot do not steal attention away from the product in focus. In contrast, Bacardi’s photo displays a bottle of liquor in a club setting with dimmed light. It’s evident that Bacardi wanted to get across the feeling that it’s product is appropriate for a nightlife party scene, and it did just that by presenting its product in a low light setting.
Dolce & Gabbana: http://djstormsblog.com/tag/frames/                       Bacardi: http://www.bhatnaturally.com/advertising/seen-and-noted-bacardi/

Dolce & Gabbana: Matt-Silk Collection. http://djstormsblog.com/tag/frames/
Bacardi: Turn up the mix (Print Ad). http://www.bhatnaturally.com/advertising/seen-and-noted-bacardi/

2) Backdrop

  • Use your backdrop to complement your product not distract from it. If you’re new to product photography, consider keeping the backdrop as simple and consistent as possible. Intuitiv uses minimal elements from nature in their product photograph to reinforce the clean, natural, green approach they take to their skincare products.
http://www.espostudio.com/01.html

Intuitive skincare products. Featured on espostudio: modern product photography

3) People

  • Consider featuring models when displaying clothing and jewelry. Models give the viewers a general idea of how the product is intended to fit and provide a human connection. People tend to be more connected through human interaction. This concept holds true in photography; seeing other people, their facial expressions, body language, etc. can evoke emotion. When trying to advertise, it is helpful to lead people to building an emotional connection with what you are trying to sell. Adding a human connection, such as a model, will help achieve this. Take Pradas use of the female model to demonstrate an array of products offered. The use of the model in the photo helps convey a sense of happiness and confidence.
Prada Model Photo. Taken by: Robert Bejil

Prada model photo. Taken by: Robert Bejil

4) Scale

  • Give people a sense of how big or small the product is. By placing the product next to a common everyday object, people can better scale the product. In Apple’s commercial for the iPad Air, the thinness of the iPad is illustrated by comparing it with that of a pencil.
http://www.funnycommercialsworld.com/apple-ipad-air-commercial-pencil-21842.html

Apple iPad Air pencil commercial (Screenshot)

5) Varieties

  • Display different colors, shapes and features when they are key focuses of your advertisement. If you sell 57 flavors of ice cream, you may not want to feature just one flavor unless you are running a specific campaign that does require it. AM’s customers can choose from a range of colors when they purchase AM’s premium skate socks. This added value is clearly shown in AM’s product photograph.
http://www.aggressivemall.com/Valo-Skate-Parts-s/152.htm

AM premium skate laces

6) Editing

  • Review all of your raw shots in the largest view possible.
  • Consider what in the photograph is effective and what is not and whether it’s better to reshoot the photograph or edit it.
  • Once you have a clear sense of what you want to edit with software and what you wish to accomplish, then begin the editing processing. Bad editing can look artificial; so again, if you are new to product photography, take the best photograph possible and only edit what is absolutely necessary and that you are confident that you can edit well. Things like cropping, adjusting the colors, contrast, and brightness are simple adjustments that can make significant improvements to your photos. Before finalizing anything, it’s always good to have a fresh pair of eyes look over the proposed final piece. Getting the opinions of others can help you filter out things you might have overlooked while editing, such as over-saturated colors and slightly washed out images.
GIMP: Photo editing software

GIMP: Photo editing software

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4 Easy Guidelines to Designing a Lookbook

Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.

 Product has to be centralized:

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You don’t want to have your lookbook full of pages that make it hard to tell what it is you’re actually trying to display. You want your viewer to easily identify your goods and not have to spend too much time scanning each page. In checking this, I like to use a personal method of mine that I’ve named the “stop sign rule”. The reader should be able to clearly identify what is being showcased on the page, within the time they should spend at a stop sign. Any time longer than this to identify a product, in my opinion, could cost you your readers attention. If any additional content is required for a page displaying a product, such as text, a rule of thumb i like to use is, that it should never take up more than ¼ the page.

Categorize your products:

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If you’re selling different categories of products, make sure they have some sort of grouping. For example, a company displaying hats, shirts, pants, and shoes, should have a method for keeping each category together. Whether they have there own section of the lookbook (front, back, or middle), or are grouped on individual pages, its always nice to see products together. Having similar products in a designated area in your book help readers to refer back to a product that caught their eye, with ease.

Image quality:

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This one may be obvious, but I thought it important to mention nonetheless. One of the most significant elements of your lookbook is going to be the detail in each of the products. You want to be sure that you have a high enough resolution on each of your images so that they come out sharp and crisp. At the very least, I recommend submitting files that are 300 dpi in resolution to avoid any kind of image distortion. A misconception is that people think they can up the resolution by bumping it in photoshop. This is not the case. In order to achieve a true resolution, the original image must be at or above the desired resolution.

Feel and look of the book:

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When it comes to what type of paper stock and type of finish you use on your book, it’s not necessarily always a “make-it or break-it” deal, but it does make you and your book stand out.  Lay out all the content for your book before deciding on its material and finish. Standard paper stocks that you usually see used in lookbooks include the 100lb gloss or matte book for the insides, and the 100lb cover stock for the book covers. I always recommend adding some sort of customization to your book to make it stand out. One option I am particularly fond of in lookbooks is when matte paper is used for the inside pages. It provides a smooth feel when flipping through the book. Although, one thing to be aware of is that images may not look as vivid as a gloss stock would.

 

Marketing, Marketers, Marketing Dead, Market

Is Marketing Dead?

A recent Harvard Business Review article posited the idea that marketing is dead. It argued that not only are buyers not paying attention to traditional means of marketing, including advertising, public relations, and branding, but also that marketing no longer makes sense given the rise of social media over the last several years. Apparently those in the marketing field don’t care either.

The article sited an unflattering study of marketing CEOs, many who claimed to be tired of expending resources on traditional marketing strategies. To avoid becoming an all-out downer piece, HBR offered several alternate promotional tactics that utilize consumers as peer advocates in untapped markets.

Marketing Might Not Be Dead After All

However, marketing is not dead. It’s evolving. Though HBR offers up a valid point; social media does play a large role in how we as consumers now view products and services – literally. Instead of watching television commercials or flipping through magazines to find out about a product, we can simply tap our pool of Facebook friends or Twitter followers and poll them whenever we are considering a new purchase. If we’re not asking our social media community about their buying preferences, we are learning of them by noting what they post on their status updates or Twitter feeds. In today’s social media-driven world, one Tweet praising a new restaurant may hold more persuasive power than a $50K commercial produced specifically to promote it.

That said, who didn’t see “The Force” Volkswagon commercial that featured a mini Darth Vader trying to assert his powers? Given that it has nearly 55 million views on YouTube, a lot of us did. And who doesn’t immediately recognize the Apple logo? The point being, traditional marketing is alive and well. Yet as with any other industry, it must embrace change to remain relevant. That means using social media outlets such as Facebook and Twitter to bolster marketing campaigns, not replace them. However, no matter how effective a company’s advertising or branding strategy might be, no amount of marketing can substitute for a great product. So yes… marketing pros have a big task ahead of them. They must continue to create memorable TV commercials and eye-catching print ads. They must also adopt social media marketing tactics as well. However, perhaps the question to ask is not whether marketing is dead, but rather can companies live up to the hype that successful marketing campaigns generate?