Product photography can immediately stimulate a desire or need for your product, showcase significant features, convey the product’s usefulness and attract your audience to learn more about it. Producing quality photos requires both technique and artistry. Following these six basic tips, however, will send you well on your way to communicating more than a […]
Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.
Its one thing to make your product aesthetically pleasing, but how does it perform? Lets take a quick look at what’s under the hood.
A brand new year is often the time when companies reevaluate their merchandise and marketing materials. In most cases, the former has greatly changed, which means that the latter is now obsolete. Translation: it’s time to create some new catalogs! Catalog printing is the lifeblood of many companies. If you rely on them for […]
Many people scorn having to work the week between Christmas and New Year’s. Seems like everyone’s either too exhausted from the holidays or excited about the upcoming weekend to get anything done. So how do you make the shortened workweek a productive one? To keep productivity high and morale even higher, consider these end-of-the-year […]
Envelope printing can prove to be an indispensable part of your professional communications whether you’ve been in business for two weeks or 20 years. When it comes to running a successful company, the little things can make a big difference, which is why using personalized envelopes is so important. To better understand the ways […]
Pocket-sized video cameras and recordable smartphones are everywhere. As a result, it has become easier than ever before to make your own movie. Whether you want to be the next Spielberg, or you’d simply like to tape your next family vacation, you can do it without needing bulky or expensive equipment. But what do […]
Pulling off a successful event requires planning and preparation, and it all begins with event ticket printing. From the moment you decide to host an event, each element of it must create the buzz you want for a successful show or concert. And event tickets are the perfect way to build anticipation for both […]
People use passwords for everything nowadays. Virtually anything you may want to do online, whether banking or shopping or emailing, now requires that you set up an account with a username and password. Why? To safeguard your online information.
How do you increase your customer base? It’s a question as old as trying to find out the meaning of life. In fact, for some entrepreneurs, it is their life. Because no matter how innovative or useful or beautiful your products or services may be, if you can’t get people interested in buying them, then that’s it. Game over. So what’s the key?