The Paper Stock Reflects Your Company
Choosing cheap paper stock cheapens the image of your business. When trying to impress others and increase your business efforts, why would you skimp on the one thing that you are most likely to hand out to people? Consider the impression that it makes on you when someone hands you a flimsy business card. It isn’t memorable nor impressive.
Don’t Use Free Business Cards
Sure, there are online print websites that allow you to print business cards for free. This may seem like an excellent deal. Be warned – it isn’t. Instead, companies that offer free business cards typically advertise on the back of the card. They also do not have dynamic color and the business card paper stock is flimsy and shoddy.
Quality Paper Stock Is Affordable
Part of the reason that you don’t insist on only the top quality paper stocks is likely due to cost. The thing is, people have the misconception that it has to be expensive and it isn’t, not at all. Work with the printing company to work within your budget for the best product possible. Also keep in mind that the more that you order at once, the cheaper that they are. You will get a bulk printing rate and the better card stock will pay for itself in new clients.
Make people want to look at your business card and hold onto them. Business cards are commonly used for handing to people, sending out in mailers and leaving on counters. It shows who you are. It’s a crucial piece of your marketing campaign. It costs hardly any more money to choose the best paper stocks for your business cards so invest wisely!