A brand new year is often the time when companies reevaluate their merchandise and marketing materials. In most cases, the former has greatly changed, which means that the latter is now obsolete. Translation: it’s time to create some new catalogs! Catalog printing is the lifeblood of many companies. If you rely on them for revenue, there’s no time like the present to get to work on new ones for 2013. To get the most out of your catalogs, consider these catalog printing suggestions.
Generate interest with an eye-catching cover. When people retrieve their mail, give them something to get excited about. Once they weed through the bills, they’ll scan through the rest of their mail in a hurry. If you don’t have a bold cover that instantly peaks their interest, you may end up in the recycle bin before the night is over. To avoid that scenario, choose a captivating cover image.
Draw in customers with glossy color images. When people flip through your catalog, you need to hold their attention if they’re going to buy your products or services. Including professional photographs that highlight your goods in beautiful detail is sure to do the trick. When it comes to attention spans, customers can quickly get distracted, so make sure to keep their focus with great pictures.
Keep people in the loop with the latest company news. A catalog doesn’t have to just showcase products and prices. It can be highly effective as a monthly or seasonal update on your company’s endeavors. Did you have a sale that brought in lots of business? Tell customers when you be having another one like it. Do you have tips for shoppers that will help them operate your product in a better way? A catalog is perfect for spreading the word about how to use your goods. When it comes to keeping people informed of your company’s promotions and practices, a catalog can garner attention and generate buyer interest.