Learning North American Business Etiquette

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If you become a mirror to their mannerisms and culture, you’re more likely find business to go a lot smoother.

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How to Engage in the Digital Age – Digital Marketing

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If engaging clients and prospects through social media isn’t part of your overall marketing strategy, it should be.

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Networking: Things to Avoid when Making a First Impression

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Networking can be a source of invaluable connections and leads, or a road to nowhere. It all depends on how well you do it.

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How Effective Brand Positioning Can Transform Small Businesses

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What is so special about your product that your customer should buy from you instead of a million other comparable sellers? Everybody needs a USP. What’s yours?

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6 Quick Tips to Improve Your Product Photography

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Product photography can immediately stimulate a desire or need for your product, showcase significant features, convey the product’s usefulness and …

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Reliable Social Strategies That Always Work for Business

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There are many varying factors when it comes to a social media approach among businesses, from the tone to the frequency of content.

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How to Market Your Business with Videos Online

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Your business’ web site, Facebook and Twitter should already do a competent job of explaining the types of services or products your business offers. So ask yourself: what is something that video content is capable of that textual content is not?

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4 Easy Guidelines to Designing a Lookbook

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Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.

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Improper Uses Of Images That Will Cause Legal Problems In Visual Marketing

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The work of a marketing specialist is not as easy as many think. When referring to visual marketing and creating …

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Is Your Brand Unusual Yet?

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At some time along the way of building up a business, there is a period where creating your brand is …

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Best Practices for Running an Innovative Social Media Giveaway

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…here’s a look at best practices for running a giveaway on social media. Follow these tactics to make the most of your marketing efforts online!

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