The restaurant industry is notoriously volatile. That means that keeping yourself afloat with extensive marketing is crucial. It’s true that the food, décor and overall theme of the restaurant are key. But, no one will see them if they don’t know that it exists! Follow these 5 helpful marketing tips for your restaurant and feed your wallet.
A good mailing list is worth its weight in gold. If you are involved in any direct marketing, you want to have a top notch mailing list. This is a way to target your promotional and marketing materials, such as postcards, so that they reach the people in your target demographic. You might think that just sending them out to anyone will yield results – but you would be wrong. Whether you put together your own mailing list, or hire someone to do it for you, take advantage of this tool.
Business owners often overlook the value of greeting cards for drumming up business or maintaining current business relationships. It is the information age and sometimes you may think that direct mail does not have its place. You could not be further from the truth! Greeting cards are an intensely personal way to maintain relationships. The trick is to print and use them effectively for it to pay off in big dividends.
If your old ways of marketing and advertising are getting stale, it’s time to shake things up a bit. One way to do so is with placemat advertising. People often advertise everything from everything from hardware stores to local gyms. It’s an excellent way to advertise as people sit down at the table and have nothing else to look at but the placemats.
Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.