Top 5 Restaurant Marketing Ideas

Marketing Tips For Your Restaurant

The restaurant industry is notoriously volatile. That means that keeping yourself afloat with extensive marketing is crucial. It’s true that the food, décor and overall theme of the restaurant are key. But, no one will see them if they don’t know that it exists! Follow these 5 helpful marketing tips for your restaurant and feed your wallet.

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The Importance of a Good Mailing List

mailing list

A good mailing list is worth its weight in gold. If you are involved in any direct marketing, you want to have a top notch mailing list. This is a way to target your promotional and marketing materials, such as postcards, so that they reach the people in your target demographic. You might think that just sending them out to anyone will yield results – but you would be wrong. Whether you put together your own mailing list, or hire someone to do it for you, take advantage of this tool.

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Greeting Card Marketing Strategies

Greeting Cards

Business owners often overlook the value of greeting cards for drumming up business or maintaining current business relationships. It is the information age and sometimes you may think that direct mail does not have its place. You could not be further from the truth! Greeting cards are an intensely personal way to maintain relationships. The trick is to print and use them effectively for it to pay off in big dividends.

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Placemat Advertising Strategies

Placemat Advertising

If your old ways of marketing and advertising are getting stale, it’s time to shake things up a bit. One way to do so is with placemat advertising. People often advertise everything from everything from hardware stores to local gyms. It’s an excellent way to advertise as people sit down at the table and have nothing else to look at but the placemats.

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Tips to Increase the Attention and Motivation of Your Social Media Audience

Social Media Content

Dan Zarella is HubSpot’s Social Scientist, author, and the presenter in the largest online marketing seminar in the world, “The Science of Social Media.” In this seminar, he refers to Zarella’s Hierarchy of Contagiousness that consists of three levels: Exposure, Attention, and Motivation. Here we provide some key notes regarding his comments on the latter two.

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Why Should I Use Vinyl Banners?

Vinyl Banners

Whatever the occasion or business that you hope to promote consider utilizing vinyl banners. They work well for trade shows, restaurant openings and retail sales. The reason that vinyl banners are ideal is that they are inexpensive to print, you can easily reuse them, and you can hang them in a myriad of eye-catching locations. There are a few ways to maximize your results with banner printing and marketing.

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You Want Data? You Can’t Handle the Data!

Data

A recent article titled, “Just the Facts. Yes, All of Them” discusses Mr. Gilad Elbaz’s, Founder of Factual, goal to log all the facts in the world for scientists and companies to access and build upon. It is a lofty goal, indeed, but that Factual has already started achieving by continuously logging data on thousands of topics.

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Social Media: We All Love Stories, so Why Are You Still Just Posting Content?

Storytelling

We do not just seek connections; we desire genuine interactions that make us care. We tend to care first and foremost because of what we feel, not what we think. We are driven by passion, but guided by reason. Storytelling is one such interaction

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The Reinvention of What We Call “Television”

tv technology

Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.

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Two TV Shows that Are Using Social Media Integration Well

social media integration

Although there are numerous television programs that are using social media integration for their marketing and interactivity, only some are doing it well. We decided to focus on two.

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