Placemat Advertising Strategies

Placemat Advertising

If your old ways of marketing and advertising are getting stale, it’s time to shake things up a bit. One way to do so is with placemat advertising. People often advertise everything from everything from hardware stores to local gyms. It’s an excellent way to advertise as people sit down at the table and have nothing else to look at but the placemats.

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Tips to Increase the Attention and Motivation of Your Social Media Audience

Social Media Content

Dan Zarella is HubSpot’s Social Scientist, author, and the presenter in the largest online marketing seminar in the world, “The Science of Social Media.” In this seminar, he refers to Zarella’s Hierarchy of Contagiousness that consists of three levels: Exposure, Attention, and Motivation. Here we provide some key notes regarding his comments on the latter two.

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Why Should I Use Vinyl Banners?

Vinyl Banners

Whatever the occasion or business that you hope to promote consider utilizing vinyl banners. They work well for trade shows, restaurant openings and retail sales. The reason that vinyl banners are ideal is that they are inexpensive to print, you can easily reuse them, and you can hang them in a myriad of eye-catching locations. There are a few ways to maximize your results with banner printing and marketing.

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You Want Data? You Can’t Handle the Data!


A recent article titled, “Just the Facts. Yes, All of Them” discusses Mr. Gilad Elbaz’s, Founder of Factual, goal to log all the facts in the world for scientists and companies to access and build upon. It is a lofty goal, indeed, but that Factual has already started achieving by continuously logging data on thousands of topics.

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Social Media: We All Love Stories, so Why Are You Still Just Posting Content?


We do not just seek connections; we desire genuine interactions that make us care. We tend to care first and foremost because of what we feel, not what we think. We are driven by passion, but guided by reason. Storytelling is one such interaction

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The Reinvention of What We Call “Television”

tv technology

Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.

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Two TV Shows that Are Using Social Media Integration Well

social media integration

Although there are numerous television programs that are using social media integration for their marketing and interactivity, only some are doing it well. We decided to focus on two.

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Four Factors that Make a Review Influential


If someone tells you to jump off a bridge, you would likely ignore him, right? But, what if that person were the world authority on Bungee jumping? Maybe, you would still ignore him; but you would probably give more value to what he said. There are several factors that influence whether or not we listen to someone’s advice. Here are four of them in regard to social media reviews.

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Social Media Engagement vs. Posting Interesting Content

social media engagement

Is social media engagement more important than posting links to high-quality content? Not according to Dan Zarella’s data. Dan is the Social Media Scientist for HubSpot. In his seminar, “The Science of Social Media”, he presents some interesting data that challenge conventional wisdom.

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Fruit Flies and Retweets

Fruit Flies And Retweets

Dan Zarella was the presenter of the largest online marketing seminar in the world, “The Science of Social Media.” The live webinar had 10,899 participants and offered many valuable ideas. One such idea compares flies to retweets.

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