Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.
If someone tells you to jump off a bridge, you would likely ignore him, right? But, what if that person were the world authority on Bungee jumping? Maybe, you would still ignore him; but you would probably give more value to what he said. There are several factors that influence whether or not we listen to someone’s advice. Here are four of them in regard to social media reviews.
Facebook promises it is and always will be free to its members. Still, Facebook is a for-profit company, and most of its revenue is generated by Facebook advertising revenue. Since advertisers support our free use of the application, what responsibility do we have to pay attention to Facebook advertising?