Beginners Guide to Infographics

The Beginner’s Guide to Designing Infographics

Maybe you’ve noticed, the type of content that gets shared by businesses has changed. It’s all about the visuals. Pictures, graphics, videos, whatever it is it better be interesting and it better be shareable. Few things are as shareable and have as much potential to drive traffic to your site as an infographic. But before you hop aboard the infographic train, you need to know that there are a vast amount of infographics out there. Your infographic needs to be majestic.

Erm, what exactly is an infographic? Simply put, infographics are images that visually represent information. They break down complex data into easily digestible pieces that are appealing to a wide audiences.Hopefully, your infographic is so interesting/shocking/funny/relatable that people will feel compelled to share it, spreading your brand far and wide (great for both brand awareness and SEO!). No matter what niche you’re in, there is always a way to make a generally appealing infographic.

Exhibit A: Here’s an infographic created by a tax services company on the history of food trucks. Is anyone interested in taxes? No. How about food trucks? Who isn’t! See what they did there? They took a tangentially related topic, food truck taxes, and made a widely appealing infographic that people are actually interested in.

History of Food Trucks
History of Food Trucks Infographic by Liberty Tax

That’s interesting and all, but why should I spend my time and energy on shareable digital images? Sure, infographics are fun for audiences to look at, but, from a business standpoint, are they effective? The basic answer is: Yes. In fact, businesses who utilize infographics in their marketing strategies see a 12% growth in web traffic over those that don’t. Why? As described in this handy infographic about infographics, infographics are successful because they:

• Educate and inform their target market about their brand.

• Appeal to the 90% of the brain that is designed to process visual information.

• Increase search visibility.

What is an Infographic?
Created by Customer Magnetism.

You sold me. So, what makes a majestic infographic? Data and design are both absolutely critical for success. For an infographic to be successful, it should include:

• Accurate data from reliable sources. If you can procure your own data from a survey or other study, great. If not, using a dependable source is critical (think government surveys, think tank reports, data released by large corporations, etc.).

• A clean design that combines easy-to-read text and a combination of bold and muted colors.

• Data that appeals to your target market and is relevant to your niche.

• An easy to follow flow – start with the basic, wider information and funnel it down to the details as you go.

• White space. Your infographic shouldn’t be so crowded with information that viewers are overwhelmed and immediately click away.

The example below, by a company specializing in caring wildlife control products shares in-depth information relating to the exotic pet trade. It presents data and statistics that matter to individuals interested in a manner that’s easy to read and comprehend. The use of white space adds to its effectiveness. Watch and learn. But what about my business? Is anyone really interested in sharing content about flux capacitors? (Answer: yes. Always)

Perhaps you’re unsure of whether infographics would be right for your business. The simple, basic truth is that any business can find an idea for a highly sharable infographic in their niche. Take a look at how a car parts dealer used their infographic. The infographic doesn’t focus on car parts, but cars in general. By focusing on the most and least ticketed cars, it becomes relevant to every person that drives a car, not just those that care enough about their car to seek out specialty replacement parts.

Please include attribution to https://blog.cjponyparts.com/ with this graphic.

The Most and Least Ticketed Types, Makes, and Colors of Cars

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So how do I come up with these intriguing, widely-appealing topics? The key to a successful infographic is relevancy. For an infographic to be interesting enough to motivate your target audience to share it across the web, it must be relevant. This means that in order to develop an infographic topic, you should:

• Consider the interests of your audience. What matters to them?

• Think about your business. What products and services do you provide? How can these be influential in creating a useful graphic?

• What information could you easily collect data on? For an infographic to be successful, accurate data is critical. What news sources and industry leaders do you pay attention to or monitor? How can you impart this information to your target market?

• Chances are, you’ve positioned yourself as an expert in one area or another. What questions do your customers regularly ask you? The more complex answers could make excellent infographics.

• What’s happening in your industry? If there’s a news topic that could use some explaining or something you’ve heard discussions about lately, use it!

I’m done with my infographic! What was that you said about sharing it? Infographics exist to be shared. The more majestic your infographic, the more it is begging to be spread far and wide across the interwebs. Try these some of these tactics:

• Share the infographic on your website and blog. You want to drive traffic and to create a permanent home for your new creation.

• Post links and previews to your infographic on your social media pages. This allows you to get in front of your fans and followers in real time.

• Ask your followers to share your infographic and make it easy to do so. Be sure that social share buttons are available on your brand’s website.

• Don’t forget your email lists. Your email lists and social media followers may be different groups.

• Make sure your infographic is branded with your company logo; you want your infographic to be shared elsewhere, but you don’t want to lose credit for its creation.

Creating an infographic doesn’t have to be a long, confusing process with unknown results. If you pay attention to this comprehensive guide, you’ll have your very own majestic infographic in no time.

Earth Day Cards

Earth Day In Action – Plantable Earth Day Cards!

More than 40 years ago, a simple idea of bringing greater awareness to the earth’s wellbeing began to take root. Now 192 countries around the world celebrate Earth Day each year on April 22. From this movement has come a higher consciousness regarding the ecological crises facing our planet.

We know the simple actions that can reduce our impact on the earth. Minimize water usage. Recycle garbage. Install compact fluorescent light bulbs. And now Day2Day Printing is offering a fun and innovative way to celebrate Earth Day’s push to save the planet with free Plantable Cards! You too can spread the word about Earth Day by sending your friends and family beautiful cards with plantable paper.

What Is Plantable Paper?

plantable earth day cards

Day2Day Printing is using special plantable paper for their Earth Day Cards. This uniquely handcrafted paper is embedded with wildflower seeds, and when placed in a pot of soil, your plantable card will sprout beautiful flowers in three weeks to four weeks!

How Should You Plant Your Earth Day Cards?

Just as with other flora, your Earth Day card needs a little TLC when you plant it. First, fill a pot two-thirds full with quality potting soil. Next, place your plantable card on top of the soil. Trim to fit if necessary. Then cover your card with a thin layer of soil. Water well until both the soil and card are evenly damp.

Finally, put your pot in a spot with ample natural sunlight and continue to keep the soil moist. Keep moist until the plantable paper has germinated. This process takes about 7-10 days for the seeds to germinate.

During those first 10 days make sure to keep your pot nice and moist.Once sprouts appear continue to keep your pot moist, but be careful not to overwater. Once your plants appear, water as needed.

earth day cards growing

Is Earth Day Card Paper Tree-Free?

In keeping with the ideals of Earth Day, Day2Day Printing’s plantable cards have been manufactured from recycled paper collected from local schools and businesses.

What Are the Benefits of Using Plantable Cards?

We see it on the news everyday. Glaciers are melting. Coral reefs are dying. Species are disappearing. So why the need for Earth Day? Though we have far to go, we have already come a long way. Earth Day isn’t just about gloom and doom.

It’s also about proclaiming the good works that the one billion people who celebrate this holiday have already accomplished for the benefit of the earth, and that’s exactly what Day2Day Printing aims to bolster with our special edition plantable Earth Day cards. By sending our plantable cards to your friends and family, you give each of them the opportunity to be part of the biggest civic celebration on earth.

How Can I Get Day2Day Printing’s Earth Day Cards?

It’s easy! Simply go to Day2Day Printing’s Earth Day Cards page and get your order yours today. Only one set per customer. Don’t forget… Earth Day is this April 22, so order your plantable cards now!

earth-day-cards