Direct Response Marketing

Incorporating Direct Response Marketing With Print Media

The term direct response marketing can be directly related to print media. It eliminates the need for a middleman within marketing and means that advertising will be done through something like print, such as catalogs, ads, or magazines. Keep in mind that with direct response marketing, it’s advertising directly to the consumer expecting a direct response to take place. However, although this form of marketing and advertising has been in existence for quite sometime, there are important tips to remember when it comes to the way the print media is portrayed.
First, lets think about the various ways that direct response marketing is utilized. There’s online, over the phone, in person and printed media. Out of these, potentially the most effective way to directly allure potential buyers would be through print media. In high quality, well-designed print, everything has the potential to be eye popping and attention grabbing.

When envisioning the best practices to use, the sole goal is to attract the attention of potential customers. 

Your advertisement has to be appealing to the consumer. Grabbing their attention is one thing, but maintaining that attention and converting it into a sale is a whole different ball game. In order to do this, your ad has to be captivating yet truthful. It’s okay to make your product sound great, but don’t over-exaggerate in order to appeal to your audience. Incorporating a few best practices when it comes to print media and direct response marketing will help capture the eye of potential consumers.

Consider the Who, What When and Where’s. Number one, if you plan on marketing yourself through any type of print medium(s), consider the frequency in which your ad will be seen, whom it will be seen by, how many people will be have access to your ad, and where your ad will be seen. This may seem irrelevant to some people, however you must ask yourself the obvious question—Why advertise and market in a printed piece, or anywhere for that matter, if the content won’t be seen? The purpose of doling out direct response marketing advertisements is so that you can connect on a much more efficient and personal level.

Direct Response Marketing - Audience

Who What When Where

Since it is important to be seen, this will need to crossover in your layout. Be bold with your presentation in order to attract attention from others. If advertising a product or service, use pictures to showcase in order to relate to the human mind. Ads need to showcase relevancy; this is done based on demographics such as: age, gender, race, etc.

Brainstorming is another tip to use in direct marketing. Think about who your target audience is. This information is used for determining things such as: what type of print media to create, what content to place in the piece(s), and where and how you intend your printed pieces to be distributed.

Direct Response Marketing Brainstorming

Brainstorming–essential when creating Direct Response Marketing campaigns.

Integrate your creativity within your marketing ads. Constantly seek new ways to have consumers interact with your ads. This can actually be a lot harder than it may seem, however fun, creative, and unique approaches are a sure way to encourage shoppers to purchase products or use products.

Direct Response Marketing - Creativity

Let creativity flow when engaging in direct response marketing.

Offer free samples; so that your potential buyer has an understanding of what it is like to use your products. This will make them feel comfortable in the sense that you trust them to try out your product first. There are no guarantees that a purchase will be made, however you have a higher chance of a direct response with the free sample.

Free Samples - Direct Response Marketing

Offer Free samples when possible.

Make sure you have a call to action. You want to have something that encourages the viewer to reach out or complete some sort of action. Weather it’s getting them to sign up, make a purchase, or just visit your store, make sure to include a call to action that isn’t demanding too much and is easy to accomplish.

Call to Action - Direct Response Marketing

Clever call to actions encourage users to engage.

Advertisers look for giving something to a potential consumer in hopes it will be an exchange for a larger purchase. They are looking for an action or reaction by pushing for one. Direct response marketing is being confident that you have a product or service of quality. Whenever you venture into the world of direct response marketing, keep these things in mind. Be bold, know your audience, rely on pictures, find ways to lure and attract potential buyers, offer products or samples and be creative.

Mailing-FB-Promo

Direct Mail Marketing: What Are My Options?

Direct mail marketing continues to be an effective way to influence consumer and business buying decisions. Given the digital information overload, a direct mail campaign provides balance and should be part of every marketing program. In order for a direct mail campaign to succeed, certain fundamentals need to be in place.

Getting Started

  • Mailing list quality drives success in direct mail. Mailing information changes frequently; an out-of-date list results in a high percentage of undelivered mailings, and hence a low response rate. The best lists include known customers and prospects.
  • A good campaign strategy is also a necessity. Mailing without a clear purpose — or mailing with too many purposes — confuses recipients and crushes response rates.
  • The ability to measure success is the third pillar of an effective mailing. An example of accurate tracking: using a unique phone number for the mailing so that responses cannot be confused with phone inquiries from other sources.

 

Direct Mail Marketing Options

  • An obvious advantage of postcards is low cost. However, a well-designed postcard with a strong offer is likely to be read (there is no envelope to open) and has high impact.
  • Self-mailers. A self-mailer is a sheet of paper folded and secured to eliminate an envelope. Self-mailers are useful when your message is too detailed for a postcard.
  • Short-form letters. Brief letters, when personalized — more on personalization in a minute — are effective in building an emotional connection and when it is necessary to provide more information and/or value than a postcard or self-mailer can convey.
  • Long-form letters. Multi-page letters, often used for political and charitable fundraising campaigns, are effective for B2B and B2C as well. Long copy is persuasive for products or services that are new to the market or complex in nature.
  • Updating current customers and prospects on company and industry news provides extra “touches,” builds your credibility and helps extend customer retention. 
  • Catalog mailing is an expensive option; something you are likely to work up to as your simpler direct mail campaigns gain traction. Catalogs are a proven winner, but require a whole business infrastructure in addition to a considerable mailing budget.

 

Direct Mail

Direct Mail Postcards

Personalization

Regardless of which option(s) you select, personalizing your mailing will give response rates a considerable boost. Variable data printing technologies enable direct mailers to not only insert the recipient’s name in the address and greeting, but also to match text and imagery to the recipient’s purchasing history and/or demographic information.

In B2B and B2C, each recipient wants to feel as though he/she were your only customer. Generic direct mail pieces addressed to RESIDENT or BUYER are usually discarded immediately. Unless you have an offer so amazing that cannot possibly be refused, make personalization a key component of your mailing design.

Objectives

Mailing objectives can be separated into a few broad categories:

  • Sales generation. The goal here is to obtain an order, schedule an appointment or reservation, or induce some other action that directly creates revenue.
  • Lead generation. In B2B, a typical lead generation mailing asks for an appointment; in B2C, the purpose may be to get someone into a brick-and-mortar store or visit an online store.
  • Customer retention. In addition to presenting special offers (all customers like getting a deal), mailings geared toward customer retention are often newsletters, updates on loyalty program status, and announcements of exclusive, customer-only buying opportunities or special services.
  • Brand awareness. Brand awareness campaigns are especially helpful for products and services that are purchased infrequently, such as copy machines (B2B) or furnaces (B2C). Keeping your name out there leads buyers to think of you when the time comes for a purchase.

Repetition

As just mentioned, repetition is another important factor in successful direct mail marketing. Be mindful to avoid too much repetition. Mailing once a month is a good rule of thumb; more frequent mailings tend to annoy recipients, which will have the effect of producing even lower response rates as time goes on.

Hang in there! If your first two or three mailings fail to garner a strong response, it’s far too early to get discouraged. Recipients may greet your initial mailings with skepticism, but after receiving several, they may begin to see you are a credible business with a serious business plan.

Silk + Foil Business Cards

Silk Laminated Foil Business Cards: Go Above The Standard

Sometimes the standard just doesn’t cut it. Sometimes you require something more. At Day2Day Printing we are well aware of this and have kept the idea in mind while preparing our new site. With the launch this past week, we have decided to offer our clients that “something more”—Foil Stamped Silk Business Cards.

Silk Laminated Foil Stamped Business Cards

Silk Lam + Silver Foil

Silk lamination provides a smooth elegant feel to the cards, while foiling gives off a shine that’s hard to ignore. Notice how on image 1, the designer put foil stamping to good use by emphasizing a vital piece of information–his phone number.

 

Silk Laminated Foil Stamped Business Cards

Silk Lam + Gold Foil

 

Why invest so much into a business card you may ask? The answer is simple. Handing out cards like these shows that you care about presentation and makes a great first impression with new contacts. Attention to detail is big in any business, and implies a sense of professionalism. Image 2 showcases gold foil and how such a  finishing can add a vividness and sense of elegance to the simplest design elements.

Business Cards in Holder

Not only does handing out a quality business card look good, but it also provides you with benefits that you may not even think about consciously. When things are organized, clean, high in quality, a sense of trustworthiness is subconsciously associated. There’s no doubt that handing out a high quality business card is effective in getting someone to trust and remember you. Trust us when we say: “A little customization goes a long way”.

 

Source: Sean Winters http://bit.ly/1yJu8Ra

Magazines and Marketing: A Vital Connection

With the online world seeming to increase in importance in the lives of many, marketing gurus tend to overlook tried-and-true forms of publicity–like placing ads in magazines. As we all know, print is a medium that is still alive and well. Although online publications do have their place, magazine presses are still rolling and marketing teams should take note of this fact.

Benefits of Advertising in Magazines

Print magazines have several benefits for advertisers that other forms of media cannot offer. A few of the more notable benefits include:

  • Targeted audience. Magazines are specialty publications that cater to specific audiences. Whether targeted at teenage girls, golf enthusiasts, foodies, or any other group, chances are there is a publication reaching a target audience that perfectly suits your business. Advertising in such a magazine is an efficient way to ensure you reach the people who are already inclined to show an interest in your products and services.
  • Wide distribution. Magazine subscriptions reach people across the country, are oftentimes shared between multiple people, and reach more than just subscribers in places like the doctor’s office waiting room.
  • Long-lasting reach. Most people save and reread or repurpose old magazines, which means your advertisement will be seen again and again.
  • Print ads are more highly respected. Readers are wary of clicking on ads online due to the chance of a virus infecting their computer or other such mishaps. However, print ads pose no such threat. Plus, the mere fact that your ad is printed on glossy paper makes your product seem far more legitimate. Magazine ads, especially full page spreads, are far less irritating and more visually appealing than advertisements that clutter online media.

How to Maximize Your Magazine Marketing

Whether or not you already advertise in magazines, the following tips are important to keep in mind when designing and placing your ad. Like in other areas of marketing, there is no perfect formula for your campaign, though there certainly are right and wrong ways to go about advertising your product.

These tips will help your strategy be more effective, no matter what your product is.

  • Advertise in appropriate publications. The moral of the story is not that advertising in any magazine is good; you need to place your ads in the right magazines to see results. Each magazine has a target audience and a mission statement, so dig around to find publications that cater to your own target audience.
  • Use headlines and sub-headlines appropriately. Headlines are meant to grab the reader’s attention while sub-headlines should give them more information. With only a quick scan, readers should be able to know your business’s name and what you are selling.
  • Resolve to use only high resolution. Nothing looks tackier than a pixelated image, and any publication worth its salt will not run an ad that is not sufficiently high in resolution. Your ad should have at least 300 DPI (dots per inch)–regardless of the size the final print of the ad will be.
  • Use images to enhance the ad, not hide it. If your ad is heavily image-based, you will have to be cautious about your work blending in with the rest of the magazine. Striking images or other effects are great for catching a reader’s attention, but make sure your choices are tasteful, align with the style of the magazine, and make it clear what you are selling.
  • Test your ad in print before publication. Most designers know that you should make a professional-level print of an ad for final review before submitting it. Seeing the ad in print will give you an idea of how it looks in the three dimensional world and it will be easier to get feedback from others regarding the effectiveness of the ad on paper.
  • Right is better than left. Psychological studies have shown that people tend to prefer options that are on their right as opposed to their left. Take advantage of this human peculiarity and make sure that the important information – like the business’s name and call to action – are aligned to the right. If you have the option to be printed on a right-hand page, this is an added bonus.
  • Proofread your ad. This should go without saying that proofreading is essential; nothing destroys your credibility like a grammatical error. If you can’t pay attention to formalities in your advertisements, readers will doubt that you pay attention to quality in other aspects of business as well.

Advertising in magazines is a great marketing strategy that should not be overlooked in the digital age. Print is not dead, and neither are print advertisements.

Author: Incase
Source: http://bit.ly/1BrBn2l

7 Smart Tradeshow Tips for Startups

As a startup company the path to trade show success may be clouded with the anxiety and pressure to succeed. However, the foreignness of a trade show shouldn’t thwart your desire to attend. Vast opportunities for financial gain and network connections are present. The following are 7 smart trade show tips will put you on the right path for victory.

  1. Plan Ahead

Trade shows are events that require meticulous planning, thought, and organization. To plan the first thing you need to do is set a reasonable budget that accounts for all related costs. The next thing you need to do is create measureable goals to prevent lackadaisical attitudes at the trade show. An example of a simple numerical goal is to increase sales on your featured product. However, one non-numerical goal that all startups should have is to develop and grow brand awareness. Lastly, sketch an outline of what your table should look like and ensure you have all of those materials beforehand and packed to take to the show.

  1. Get noticed
Author: Sergey Galyonkin  Source: http://bit.ly/13TRh88

Author: Sergey Galyonkin
Source: http://bit.ly/13TRh88

The trade show environment is an extremely competitive one, and to succeed getting noticed is key. If the trade show allows you to pick your own table, get there early, and choose the location you think will have the most foot traffic. High traffic areas will be near the entrance, main walkways, and even the trails to the bathroom. Next you need to astatically excite, try using colorful balloons, monitors, or even play some catchy music to draw people to your table. Once people are at your table they will need a reason to stay engaged. If it is within your budget, hand out swag that is relevant to your brand. If swag isn’t an option create an interactive attraction that will electrify people and create buzz about your table throughout the trade show.

  1. Approachability and attitude
Author: Philippines Outsourcing Corporation Source: http://bit.ly/17dSJ7N

Author: Philippines Outsourcing Corporation
Source: http://bit.ly/17dSJ7N

Your table looks superb, the materials you brought are exciting and informative, but the people manning your table appear unapproachable. Think of these people as tools, which if used effectively can propel your startup to success. We get that you are nervous, but this is the time to put on your “friendly” face. To help relieve the nerves, develop a list of opening lines to attract and help you interact with anyone who comes up to your table. Questions could be thought provoking, direct, or something even more conversational to break the barrier and help you connect.

  1. Establish professional connections

This is an ideal time to network and make professional connections. During the event you will be overwhelmed at the number of people you talk to. A helpful trick is after you finish talking to a person take a moment to write down a summary of what you talked about and who they are on the back on their business card. After the event dedicate time to connect with each person on LinkedIn. In addition to connecting with the people who came to your table dedicate time to network with your competition at their exhibits.

  1. Professional materials

Having a professional trade show exhibit sends a distinct message that you intend to be a serious competitor. Companies like The Trade Group specialize in delivering a wide variety of exhibit options for any budget. The sheer size of banner stands makes them essential tools, because they are so large the eye is drawn right to them and people instantly know the name of the company and any other information displayed there. Another exhibit element that can increase the professional look of your table is tabletop displays, which vary in size and design and can really energize your exhibit.

  1. Using social media
Author: Sean MacEntee Source: http://bit.ly/1wdTKSV

Author: Sean MacEntee
Source: http://bit.ly/1wdTKSV

Incorporating social media into your trade show affairs is a savvy way to raise brand awareness and generate sales. Before the trade show begins do some research and see if the show has an official hashtag. Let your followers know you will be at this trade show and with the hashtag let others know who you are. During the trade show post a picture of your table and entice people to check it out. Another strategy is to create your own brand relevant hashtag for the event and encourage people to take pictures at your table and share it digitally. You can motivate people by creating a promotion only those who share will get or by saying one random participant will win swag. To continue engaging customers after the trade show write down all the questions you were asked during the show and write a blog post afterwards answering those questions for all to see.

  1. Follow up

At the trade show you did a great job connecting with people, now you have to maintain and grow that relationship. During the event invite people to connect by leaving their email address, and after the trade show add all of the email addresses to your newsletter distribution list. In addition inspire people to connect with your business on social media. Now you have connections with all these people don’t be lazy! Email and thank them for coming to your booth, continue generating exciting social media posts, and distribute a timely newsletter.

As a startup your first few trade shows can come with a major financial learning curve. However, if you follow these 7 smart trade show tips you can efficiently display your products and optimize financial gain.

Marketing Options

Market Your Business: Unplugged

Everyone’s pushing online marketing today — and with good reason, since being seen online is a crucial part of any effective marketing strategy today. There’s just one problem with this online focus: unless it’s paired with other offline strategies, it’s not as effective as it could be. See, here’s the thing: sometimes in the name of search marketing, email marketing, social media and the like, companies lose sight of offline marketing opportunities that can be just as effective, particularly locally. Does this sound familiar to you? Is your company all about online marketing but neglecting offline methods? Are you effectively tapping into the market right in your area, or are you missing out?

Whether or not you’re already utilizing offline marketing strategies, here are some key ways to consider promoting your business off the Web. To get the word out about your company and draw new clients, here are some ideas to try:

Hand Out Business Cards

Sure, they seem old school, but business cards are still useful for this: they give you a fast and easy way to hand out your contact info. Ways you can use business cards are only limited by your imagination: leave one with a tip at a restaurant, stick them on community bulletin boards or give one to someone any time your profession comes up in conversation. Pick an eye-catching design that stands out in order to make the most of this marketing tool.

Attend and Speak at Events

Whether it’s at a trade show or a local business networking event, meeting more people in your community can be a powerful way to build business relationships. Likewise, speaking publicly is a great way to address a new audience and gain authority in your field.

Partner with Other Companies

Find sister companies in your area that agree with your company philosophy and/or supplement what you do. If you’re a fitness center targeting health-conscious professionals, you could partner with a juice bar down the street. If you’re an accounting firm working with small-business owners, partner with a marketing business in your town. Finding other companies you can direct clients to and that will direct their clients to you expands both of your businesses.

Hold Events

Make your events informative, fun or otherwise beneficial for attendees and encourage them to bring their friends. Local events can be great for building community with your client base, not to mention great for bringing in referrals.

Use Promotional Products

Give your prospects branded promotional products, and you leave them with a positive impression of your business — not to mention an easy way to remember you every time they use that item. To be most effective, promotional products should be legitimately useful (think shirts, bags, USB cords and drinkware), attractive and branded with your logo/name front and center.

Use Direct Mail

Target a certain demographic through good old snail mail, whether that means coupons for your home décor shop to new homeowners or newsletters about your daycare to families with small children.

Sponsor a Local Team

Become a recognized name in the community by sponsoring a local sports team like a little league baseball team or an adolescent football team. When you sponsor the team, you often get to put your logo on the team’s jerseys and/or in signage at games.

Contribute to a Fundraiser

The next time there’s a fundraiser for a local school or nonprofit, donate a gift certificate for some of your products or services as a reward. Not only does this build goodwill in the community, but it also can expose your business to new prospects as they look up your business to learn what they could win.

Offer a Local Discount

Whether you give 10 percent off to all college students or a buy-one-get-one-free option for members of the armed forces, when you offer a discount to some local group, you can bet word will spread.

Practice Guerrilla Marketing

Guerrilla marketing, also known as unconventional marketing, is all about using outside-the-box ways to promote your company. So beyond the specific ideas already outlined in this post, think bigger and bolder to identify other, nontraditional ways. Think flash mobs and publicity stunts. Imagine scavenger hunts and undercover marketing. The name of the game with guerrilla marketing is creativity, so get together with your team and brainstorm like the sky’s the limit.

Do the ideas listed above get your mental wheels turning? There’s never been a better time to start boosting business than right now — so begin implementing some of these ideas as soon as you can! With a little creativity and strategy, you can build an offline marketing strategy to complement your online efforts powerfully and effectively.

Beginners Guide to Infographics

The Beginner’s Guide to Designing Infographics

Maybe you’ve noticed, the type of content that gets shared by businesses has changed. It’s all about the visuals. Pictures, graphics, videos, whatever it is it better be interesting and it better be shareable. Few things are as shareable and have as much potential to drive traffic to your site as an infographic. But before you hop aboard the infographic train, you need to know that there are a vast amount of infographics out there. Your infographic needs to be majestic.

Erm, what exactly is an infographic? Simply put, infographics are images that visually represent information. They break down complex data into easily digestible pieces that are appealing to a wide audiences.Hopefully, your infographic is so interesting/shocking/funny/relatable that people will feel compelled to share it, spreading your brand far and wide (great for both brand awareness and SEO!). No matter what niche you’re in, there is always a way to make a generally appealing infographic.

Exhibit A: Here’s an infographic created by a tax services company on the history of food trucks. Is anyone interested in taxes? No. How about food trucks? Who isn’t! See what they did there? They took a tangentially related topic, food truck taxes, and made a widely appealing infographic that people are actually interested in.

History of Food Trucks
History of Food Trucks Infographic by Liberty Tax

That’s interesting and all, but why should I spend my time and energy on shareable digital images? Sure, infographics are fun for audiences to look at, but, from a business standpoint, are they effective? The basic answer is: Yes. In fact, businesses who utilize infographics in their marketing strategies see a 12% growth in web traffic over those that don’t. Why? As described in this handy infographic about infographics, infographics are successful because they:

• Educate and inform their target market about their brand.

• Appeal to the 90% of the brain that is designed to process visual information.

• Increase search visibility.

What is an Infographic?
Created by Customer Magnetism.

You sold me. So, what makes a majestic infographic? Data and design are both absolutely critical for success. For an infographic to be successful, it should include:

• Accurate data from reliable sources. If you can procure your own data from a survey or other study, great. If not, using a dependable source is critical (think government surveys, think tank reports, data released by large corporations, etc.).

• A clean design that combines easy-to-read text and a combination of bold and muted colors.

• Data that appeals to your target market and is relevant to your niche.

• An easy to follow flow – start with the basic, wider information and funnel it down to the details as you go.

• White space. Your infographic shouldn’t be so crowded with information that viewers are overwhelmed and immediately click away.

The example below, by a company specializing in caring wildlife control products shares in-depth information relating to the exotic pet trade. It presents data and statistics that matter to individuals interested in a manner that’s easy to read and comprehend. The use of white space adds to its effectiveness. Watch and learn. But what about my business? Is anyone really interested in sharing content about flux capacitors? (Answer: yes. Always)

Perhaps you’re unsure of whether infographics would be right for your business. The simple, basic truth is that any business can find an idea for a highly sharable infographic in their niche. Take a look at how a car parts dealer used their infographic. The infographic doesn’t focus on car parts, but cars in general. By focusing on the most and least ticketed cars, it becomes relevant to every person that drives a car, not just those that care enough about their car to seek out specialty replacement parts.

Please include attribution to https://blog.cjponyparts.com/ with this graphic.

The Most and Least Ticketed Types, Makes, and Colors of Cars

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So how do I come up with these intriguing, widely-appealing topics? The key to a successful infographic is relevancy. For an infographic to be interesting enough to motivate your target audience to share it across the web, it must be relevant. This means that in order to develop an infographic topic, you should:

• Consider the interests of your audience. What matters to them?

• Think about your business. What products and services do you provide? How can these be influential in creating a useful graphic?

• What information could you easily collect data on? For an infographic to be successful, accurate data is critical. What news sources and industry leaders do you pay attention to or monitor? How can you impart this information to your target market?

• Chances are, you’ve positioned yourself as an expert in one area or another. What questions do your customers regularly ask you? The more complex answers could make excellent infographics.

• What’s happening in your industry? If there’s a news topic that could use some explaining or something you’ve heard discussions about lately, use it!

I’m done with my infographic! What was that you said about sharing it? Infographics exist to be shared. The more majestic your infographic, the more it is begging to be spread far and wide across the interwebs. Try these some of these tactics:

• Share the infographic on your website and blog. You want to drive traffic and to create a permanent home for your new creation.

• Post links and previews to your infographic on your social media pages. This allows you to get in front of your fans and followers in real time.

• Ask your followers to share your infographic and make it easy to do so. Be sure that social share buttons are available on your brand’s website.

• Don’t forget your email lists. Your email lists and social media followers may be different groups.

• Make sure your infographic is branded with your company logo; you want your infographic to be shared elsewhere, but you don’t want to lose credit for its creation.

Creating an infographic doesn’t have to be a long, confusing process with unknown results. If you pay attention to this comprehensive guide, you’ll have your very own majestic infographic in no time.

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4 Easy Guidelines to Designing a Lookbook

Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.

 Product has to be centralized:

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You don’t want to have your lookbook full of pages that make it hard to tell what it is you’re actually trying to display. You want your viewer to easily identify your goods and not have to spend too much time scanning each page. In checking this, I like to use a personal method of mine that I’ve named the “stop sign rule”. The reader should be able to clearly identify what is being showcased on the page, within the time they should spend at a stop sign. Any time longer than this to identify a product, in my opinion, could cost you your readers attention. If any additional content is required for a page displaying a product, such as text, a rule of thumb i like to use is, that it should never take up more than ¼ the page.

Categorize your products:

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If you’re selling different categories of products, make sure they have some sort of grouping. For example, a company displaying hats, shirts, pants, and shoes, should have a method for keeping each category together. Whether they have there own section of the lookbook (front, back, or middle), or are grouped on individual pages, its always nice to see products together. Having similar products in a designated area in your book help readers to refer back to a product that caught their eye, with ease.

Image quality:

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This one may be obvious, but I thought it important to mention nonetheless. One of the most significant elements of your lookbook is going to be the detail in each of the products. You want to be sure that you have a high enough resolution on each of your images so that they come out sharp and crisp. At the very least, I recommend submitting files that are 300 dpi in resolution to avoid any kind of image distortion. A misconception is that people think they can up the resolution by bumping it in photoshop. This is not the case. In order to achieve a true resolution, the original image must be at or above the desired resolution.

Feel and look of the book:

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When it comes to what type of paper stock and type of finish you use on your book, it’s not necessarily always a “make-it or break-it” deal, but it does make you and your book stand out.  Lay out all the content for your book before deciding on its material and finish. Standard paper stocks that you usually see used in lookbooks include the 100lb gloss or matte book for the insides, and the 100lb cover stock for the book covers. I always recommend adding some sort of customization to your book to make it stand out. One option I am particularly fond of in lookbooks is when matte paper is used for the inside pages. It provides a smooth feel when flipping through the book. Although, one thing to be aware of is that images may not look as vivid as a gloss stock would.

 

Holiday Gift Tag Printing

Holiday Design Printing

The Holidays are on quick approach. It’s always exciting to see the different designs people come up with when printing. Holidays almost always turn up some of the most creative and visually appealing designs. You too can turn digital artwork into tangible items. Day2Day Printing is here to help bring your creative ideas to life. Take a look at these inspiring designs intended for print:

Holiday Postcards

Nick Matej

Holiday Card Designs

Postcards with a Holiday theme are sure to put loved ones and friends in the spirit.

Christmas Greeting Cards

Alice Young

Holday Greeting Cards

A nice set of simple, yet elegant Christmas Greeting Cards.

Thanksgiving/Christmas Event Poster

Travis Purringotn

Holiday Poster

A creative and nicely done event poster.

Christmas Themed Stickers

Federico Bonifacini

Christmas Themed Stickers

A set of brilliantly designed Christmas stickers.

Seasonal calendar*

Yanna Chintsova

Seaonal Calendar

A beautifully done calendar that reflects the change in season as each month passes.

*To see the rest of the calendars’ design, just click the image to visit its url.

Hopefully these creative designs gave you some inspiration. Seeing your creative visions realized in print–something tangible is always an exciting experience.

 Featured Iimage by: Nick Matej @ http://bit.ly/17Qbi1e

Difference Between Web and Print Design

Differences In Designing For Web And For Print

Most people believe that designing for print is the same thing as when designing for the internet. Professional designers know that this is not true.

There are various cases in which a person that has more experience in web design will create graphics for a campaign and the print shop will say that it cannot print as the graphics should have been done in CMYK. This is, of course, just a general way of saying that the design is not suitable for print.

There are various differences that appear between the two types of designing when referring to layout, color, media types and technology used. Let us quickly run through them so that we can have a better understanding of the situation we are faced with.

Layout Differences

We have strict rules in layouts used in both print design and web design. Our goal is always to highlight content but we do not have the same space available.

Web Design Layout:

  • Everything is measured in pixels.
  • The design has to be dynamic. This means that it needs to look appropriate on any device and any resolution.
  • General placement rules have to be respected for proper navigation.

Print Layout:

  • Everything is measured in inches or centimeters.
  • The available space is known and based on the type of media that is created (i.e. business card or poster).
  • Safety regions have to be included in order to have optimum printing results.

The web designer delivers everything to programmers while the print designer will ship everything directly to a printer.

Color Differences

rgb-cmyk

It is quite tough to work with color in both design types. What counts the most is to understand all color models that are used (CMYK, RGB and even HSV).

Print Color:

  • The colors that appear on your screen can be different on paper. It is a difference has to be taken into account at all times. This is the big problem that appears when referring to what I said in the beginning of the article with CMYK.
  • Process and Spot colors are chosen. In case you did not know, these are colors that are chosen from a pre-determined palette.

Web Color:

  • Colors seen on 2 different monitors can be different.
  • When compared to print design, contrast and brightness will affect the outcome in a different manner.
  • The color codes that are used are made out of 6 digits (hexadecimal code).

Media Type Differences

media differences

To put it simply, when you design for the web you are working on a piece that will be viewed on a device that is capable, offering a piece that is always evolving. When you design for print jobs, there is a finished product that is completely tangible.

The web designer usually works on HTML sites, banner advertising, email newsletters, flash sites, WordPress templates and so on. The print designer will work on newspaper ads, logos, business cards, posters, product designs, magazine layouts and so on.

Technology Differences

We do have a similarity here. In both fields we have to stay up-to-date with technology and we need to evolve. Both web designers and print designers will use specialized software like Adobe Illustrator, Corel Draw or Adobe Photoshop.

The print designer needs to stay focused on the advancements made in the print industry and the web designer needs to be aware of what the programmer can do.

It has to be added that in most cases the web designer will deliver his work to a programmer and a very good collaboration between them has to exist.

The Need To Know As Much As Possible About Both Worlds

Atlantis | A Website That Resembles A Poster

In an ideal world we would have print designers working on print projects and web designers working on web projects. This is not actually the case nowadays. The work of these two types of designers is constantly getting close to a pattern. The best designers in the world can do both jobs even if there is more experience in one type based on the type of projects that were received in the past.

It is crucial as a designer to know the differences between print work and web work. A good knowledge of both can help you become an asset for any employer. Such knowledge is especially important for freelancers and that is something that I should know best.

I worked on both print jobs and web design jobs and in the beginning I had many problems because I did not know the differences between the two. I will always remember the first argument I had with a person working at a print shop that told me that my poster would end up printed with different colors. That was the day that I almost got fired. Make sure that you learn from both worlds. It will open more possibilities.