Earlier this week, we launched our newly redesigned Day2Day Printing.website. As an online printing company, Day2Day Printing came rather late into the competitive market. There have been other online printing companies such as Uprinting, PrintRunner, and PS Print that have predated the existence of Day2Day Printing by many years.
In order to set ourselves apart we knew that we needed to offer different products and services as well as a distinguish ourselves visually . We collected as much data as possible, and our goal was to create a website that fit the psychographic of our customers.
We were no longer pleased with the dry and industrial look of our previous website. Design is constantly changing and we wanted to launch something that was at the forefront of modern design. Not only did we want a great looking website and a recognizable brand, we wanted to model our brand based on the site preferences that the majority of our customers were comfortable interacting with.
Everything from our logo, typography, colors, and print collateral had to match the target we were trying to attract, and the values we were representing. No design decision was arbitrary, everything was based off of careful research, and our observation of design trends.
Only time will tell if our branding is successful, but we are very optimistic in the direction that Day2Day Printing is heading.
Grey Scale Logo
How The Symbol Was Built
Images Sourced from http://www.behance.net/gallery/Day2dayPrinting-Branding/8542303