Use Sturdy Paper

The paper that you use speaks for you. It isn’t really possible to have quality flyers on shoddy paper. Even if you are on a tight budget, you don’t have to skimp on quality. It’s possible to get sturdy and sleek paper without having to spend a whole lot of money. The weight of the paper is important. For best results, choose 100lb. gloss book with aqueous coating. This feels elegant and is durable.

Keep it Simple

It’s tempting to cram a bunch of information when doing flyer design, but try and avoid doing so. If you need to include a fair amount of information, it’s best to simply print on larger paper. In general, stick with only one or two fonts. Make sure that they are easy to read. It’s better to have plenty of open space as it’s easier for the eye to read the information. Try using bullet points as the eye is naturally drawn to them.

Use of Color

Use bright colors in your flyer design. Bold colors such as cobalt blue and bright red naturally attract attention. It is a fine line between catching attention and being readable. Use a printing company that offers a free printing template. That way you will get a free proof and will see how readable it is before you place a large order. For extra points, go with a printer that utilizes eco-friendly inks, such as soy based and vegetable inks.

The Importance of Headlines

The headline can make or break your flyer design. The headline should be bolded and larger than the rest of the text. Address a problem with your headlines. Find a way to connect with people and customers. The exact headline that you use depends on the business but find a way to offer an affordable and helpful solution and people will follow.

Flyer printing is just one tool in your marketing arsenal, but a valuable one at that. Don’t sink money into marketing and printing without getting what you want and what you need. Do it right and they will pay off in big dividends.

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