Rack cards are a fabulous way to advertise and market a travel, restaurant and hospitality business. They are an affordable return on investment and are quite easy to design using printing design templates. Just as with any other form of marketing, you must have a strategy and think ahead and plan accordingly. There are a few easy ways to enhance the effectiveness of rack card printing.
There are a variety of sizes to choose from. Print them in different sizes to use in different venues. The typical size of rack cards are 4” x 9”. Other sizes to consider are 3.5” x 8.5” and 4.25” x 11”. The rack cards must fit perfectly into the racks so it’s important to consider that. If you are leaving the cards out at restaurants or on counters, larger ones are ideal.
An excellent way to add value to rack cards is to put a coupon on the bottom on the cards. It’s easy enough to just add perforation on the bottom. People can then just tear off the bottom and bring the coupon in. Any time that you add this type of value you are putting more dollars in your pocket!
Any time that you print marketing materials, you must always put a major focus on the cardstock that you use. Flimsy and shoddy looking rack cards don’t reflect quality. Try using a 14pt. cardstock. Another reason to use sturdy cardstock is that the rack cards need to hold up well as they will often be carried around in purses or wallets.
It goes without saying that the layout is important. The headline should always be bolded and noticeable. Be careful not to clutter up the rack cards. Make important points and follow them up with bullet points. This is a way to get the info out succinctly and make them easy to read. Use the back of the card to put a map and or menus, depending on the business.
Quality, glossy photographs can make your rack cards really stand out. Using a glossy finish is what will help enhance those photographs. The quality of the photographs and quality of the printing company will be very important. Take the photographs into consideration and make sure that they are vibrant and high quality.
Part of being a successful business owner means being innovative and always thinking ahead. Rack card printing can be an affordable and effective way to boost your business. Just take the time to design and print them so that you get the most bang for your buck!