Two TV Shows that Are Using Social Media Integration Well

social media integration

Although there are numerous television programs that are using social media integration for their marketing and interactivity, only some are doing it well. We decided to focus on two.

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Four Factors that Make a Review Influential


If someone tells you to jump off a bridge, you would likely ignore him, right? But, what if that person were the world authority on Bungee jumping? Maybe, you would still ignore him; but you would probably give more value to what he said. There are several factors that influence whether or not we listen to someone’s advice. Here are four of them in regard to social media reviews.

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Social Media Engagement vs. Posting Interesting Content

social media engagement

Is social media engagement more important than posting links to high-quality content? Not according to Dan Zarella’s data. Dan is the Social Media Scientist for HubSpot. In his seminar, “The Science of Social Media”, he presents some interesting data that challenge conventional wisdom.

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Fruit Flies and Retweets

Fruit Flies And Retweets

Dan Zarella was the presenter of the largest online marketing seminar in the world, “The Science of Social Media.” The live webinar had 10,899 participants and offered many valuable ideas. One such idea compares flies to retweets.

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Facebook Advertisements, Do We Need Them?

facebook advertisement

Facebook promises it is and always will be free to its members. Still, Facebook is a for-profit company, and most of its revenue is generated by Facebook advertising revenue. Since advertisers support our free use of the application, what responsibility do we have to pay attention to Facebook advertising?

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Fighting the Frustration of Technology with Awe


Today, I watched an archived TV program. The program was streamed through my computer by an online service and projected on my HDTV flat screen. This arrangement may not seem revolutionary to anyone and might even seem clunky to others. For a moment, however, I was in awe of the science behind it all.

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Is Facebook Still Facebook from the Block?

facebook changes

Many of us watched Facebook grow-up; but with its star status and proposed IPO, some of us are asking, “Is Facebook still Facebook from the block?” With a reach of 845 million monthly active users, Facebook is definitely on the block – just about wherever that may be. Additionally, Facebook continues to contribute to a feeling of community by helping us stay connected and decide how we want to interact with others.

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The Development of Social TV?

social tv

Perhaps, you remember the Reese’s television commercials in the 1980s? Two strangers, one eating peanut butter and the other chocolate, bump into each other. The chocolate and peanut butter mix together and both people discover how delightful the tastes are together. It’s kind of like that with tablets and TV.

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Social Data: Unique But Not The Full View

Social Media Data

Social media has the potential to give businesses unprecedented information about their audience. It’s important, however, that businesses do not overestimate what this information allows them to do. Smart businesses will value what information they have and how it can be used. They will also recognize the uncertainties that go along with it.

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3 Ways To Increase Your Social Media Reach

3 Takeaways To Increase Your Reach In Social Media

“The Science of Social Media” holds the record for the largest online marketing seminar in the world. Mr. Dan Zarella, Social Scientist at HubSpot and presenter of the seminar, obviously knows something about reach.

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