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Tips for Making Great Business Cards

By |May 1st, 2012|

Business cards matter. Any business owner must have a set of great business cards. In the age of direct marketing and trade show events, it’s important that your card represent you and your company. Business cards have just a small area in which to make a large impact. Make them cool and unique so that they command attention. Here are a few helpful tips to make great business cards.

Great Tips for Door Hanger Printing

By |April 30th, 2012|

Door hanger printing is an innovative way to get your business information out to the community. Businesses often don’t utilize door hangers enough in their marketing campaigns. Door hanger printing is one of the very best ways to put your business info right in front of someone’s face. People can’t ignore them! Take advantage of this and follow a few tips for printing door hangers.

Placemat Advertising Strategies

By |April 27th, 2012|

If your old ways of marketing and advertising are getting stale, it’s time to shake things up a bit. One way to do so is with placemat advertising. People often advertise everything from everything from hardware stores to local gyms. It’s an excellent way to advertise as people sit down at the table and have nothing else to look at but the placemats.

Tips to Increase the Attention and Motivation of Your Social Media Audience

By |April 26th, 2012|

Dan Zarella is HubSpot’s Social Scientist, author, and the presenter in the largest online marketing seminar in the world, “The Science of Social Media.” In this seminar, he refers to Zarella’s Hierarchy of Contagiousness that consists of three levels: Exposure, Attention, and Motivation. Here we provide some key notes regarding his comments on the latter two.

Why Should I Use Vinyl Banners?

By |April 25th, 2012|

Whatever the occasion or business that you hope to promote consider utilizing vinyl banners. They work well for trade shows, restaurant openings and retail sales. The reason that vinyl banners are ideal is that they are inexpensive to print, you can easily reuse them, and you can hang them in a myriad of eye-catching locations. There are a few ways to maximize your results with banner printing and marketing.

You Want Data? You Can’t Handle the Data!

By |April 24th, 2012|

A recent article titled, “Just the Facts. Yes, All of Them” discusses Mr. Gilad Elbaz’s, Founder of Factual, goal to log all the facts in the world for scientists and companies to access and build upon. It is a lofty goal, indeed, but that Factual has already started achieving by continuously logging data on thousands of topics.

Social Media: We All Love Stories, so Why Are You Still Just Posting Content?

By |April 23rd, 2012|

We do not just seek connections; we desire genuine interactions that make us care. We tend to care first and foremost because of what we feel, not what we think. We are driven by passion, but guided by reason. Storytelling is one such interaction

The Reinvention of What We Call “Television”

By |April 20th, 2012|

Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.

Tips for Designing Posters

By |April 19th, 2012|

Posters are a valuable tool for anyone wanting to advertise business services, events, or restaurants. What makes posters so effective is that the eye is naturally drawn to the large graphics or pictures. The combination of the graphics and the text typically make a big impression. If you are just starting out and trying to figure out the best poster design, be sure to follow some of our pro tips.

Website Metrics: Two to Start

By |April 17th, 2012|

There are a million and one ways to look at you website metrics, but we don’t need them all nor do we have time to look at each of them. Here are two that will help get you going in the right direction: