Dan Zarella is HubSpot’s Social Scientist, author, and the presenter in the largest online marketing seminar in the world, “The Science of Social Media.” In this seminar, he refers to Zarella’s Hierarchy of Contagiousness that consists of three levels: Exposure, Attention, and Motivation. Here we provide some key notes regarding his comments on the latter two.
Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.
Posters are a valuable tool for anyone wanting to advertise business services, events, or restaurants. What makes posters so effective is that the eye is naturally drawn to the large graphics or pictures. The combination of the graphics and the text typically make a big impression. If you are just starting out and trying to figure out the best poster design, be sure to follow some of our pro tips.
There are a million and one ways to look at you website metrics, but we don’t need them all nor do we have time to look at each of them. Here are two that will help get you going in the right direction:
If someone tells you to jump off a bridge, you would likely ignore him, right? But, what if that person were the world authority on Bungee jumping? Maybe, you would still ignore him; but you would probably give more value to what he said. There are several factors that influence whether or not we listen to someone’s advice. Here are four of them in regard to social media reviews.