Blog

Placemat Advertising Strategies

By |April 27th, 2012|

If your old ways of marketing and advertising are getting stale, it’s time to shake things up a bit. One way to do so is with placemat advertising. People often advertise everything from everything from hardware stores to local gyms. It’s an excellent way to advertise as people sit down at the table and have nothing else to look at but the placemats.

Tips to Increase the Attention and Motivation of Your Social Media Audience

By |April 26th, 2012|

Dan Zarella is HubSpot’s Social Scientist, author, and the presenter in the largest online marketing seminar in the world, “The Science of Social Media.” In this seminar, he refers to Zarella’s Hierarchy of Contagiousness that consists of three levels: Exposure, Attention, and Motivation. Here we provide some key notes regarding his comments on the latter two.

Why Should I Use Vinyl Banners?

By |April 25th, 2012|

Whatever the occasion or business that you hope to promote consider utilizing vinyl banners. They work well for trade shows, restaurant openings and retail sales. The reason that vinyl banners are ideal is that they are inexpensive to print, you can easily reuse them, and you can hang them in a myriad of eye-catching locations. There are a few ways to maximize your results with banner printing and marketing.

You Want Data? You Can’t Handle the Data!

By |April 24th, 2012|

A recent article titled, “Just the Facts. Yes, All of Them” discusses Mr. Gilad Elbaz’s, Founder of Factual, goal to log all the facts in the world for scientists and companies to access and build upon. It is a lofty goal, indeed, but that Factual has already started achieving by continuously logging data on thousands of topics.

Social Media: We All Love Stories, so Why Are You Still Just Posting Content?

By |April 23rd, 2012|

We do not just seek connections; we desire genuine interactions that make us care. We tend to care first and foremost because of what we feel, not what we think. We are driven by passion, but guided by reason. Storytelling is one such interaction

The Reinvention of What We Call “Television”

By |April 20th, 2012|

Technology seems to be constantly expanding and contracting. Less than 20 years ago, someone could have had a pager for texts, a phone for calls, a computer for the Internet, a television for shows, a radio for audio broadcasts, and a CD player for recorded music. Now, that same person can do all the above and more on a smartphone.

Tips for Designing Posters

By |April 19th, 2012|

Posters are a valuable tool for anyone wanting to advertise business services, events, or restaurants. What makes posters so effective is that the eye is naturally drawn to the large graphics or pictures. The combination of the graphics and the text typically make a big impression. If you are just starting out and trying to figure out the best poster design, be sure to follow some of our pro tips.

Website Metrics: Two to Start

By |April 17th, 2012|

There are a million and one ways to look at you website metrics, but we don’t need them all nor do we have time to look at each of them. Here are two that will help get you going in the right direction:

Two TV Shows that Are Using Social Media Integration Well

By |April 16th, 2012|

Although there are numerous television programs that are using social media integration for their marketing and interactivity, only some are doing it well. We decided to focus on two.

Four Factors that Make a Review Influential

By |April 13th, 2012|

If someone tells you to jump off a bridge, you would likely ignore him, right? But, what if that person were the world authority on Bungee jumping? Maybe, you would still ignore him; but you would probably give more value to what he said. There are several factors that influence whether or not we listen to someone’s advice. Here are four of them in regard to social media reviews.