An intelligent way of marketing in the information age is by sending out newsletters and regular emails offering or advertising your services. The quandry is that you have to have people to send them to! You don’t want to just send them out to people who have not opted in. Instead, you want to build a targeted email list of interested people. This is where people actually sign up on their own accord. Try a few of the easy ways to build your email list below.
Are your friends on Facebook really friends? That depends on how you define friendship. Aristotle did a pretty good job defining it over 2,000 years. Basically he said there our friendships of utility, pleasure, and the soul. Of the first two he said,
In order to keep your marketing efforts from becoming stale, it’s important to think-outside-the box a bit. While standard-sized business cards are necessary for virtually all businesses, that is not the only type of business card. Folded business cards can add just a bit extra to your marketing campaign. Simply put, the reason that they are so beneficial is that there is more room for you to advertise on. It’s valuable real estate and you can put it to good use!
Brochures are effective and productive marketing tools. In the new digital age, many companies are making the poor decision of shifting away from direct marketing and focusing on internet marketing only. Both have their place but if you aren’t utilizing print marketing in addition to online marketing, you are selling yourself short. Brochures are ideal as you can customize the size and fold- making them extremely versatile.
Postcards are ideal for marketing simply because, in contrast to online marketing, they are in-your-face and tangible. They are more effective than other methods of print marketing because people don’t actually have to open an envelope to see your message and offers. Recipients can read your entire message as soon as it’s in their hands. For a more personalized message. try printing personalized postcards.
Presentation folders are an efficient and effective way to present a sales pitch to clients. Pack them with information about the services, information and the profile of the company. Do so using marketing items such as brochures, business cards, catalogs and flyers. This marketing kit is a way to enhance your corporate image and making a great first impression.
Fashion lookbooks are used by designers for putting together looks and photographs for a photo shoot. It can also be used by retail stores to put together some of the latest fashions. Putting together your fashions in a glossy book showcases and advertises your clothing, along with clear and succinct descriptions. The thing is, even if you don’t have a business, you can still create fashion lookbooks for your own personal use.
Sure, it’s likely that you have some sort of budget when putting together a direct mail campaign. But, keep in mind that time is also money. When you spend time putting together and designing postcards, and then go through the process of having to address and mail them, that can eat up valuable time that could otherwise be spent working on your business.