At some time along the way of building up a business, there is a period where creating your brand is beat into your head repeatedly, along with hundreds of ways on how to create it, and what you should do or not do. All of that is important to cover, but none of it matters […]
Guerrilla marketing on the Web 2.0 offers small businesses a cost-effective means for positioning their campaigns to go viral and for competing with larger companies.
What is Guerrilla Marketing?
Simply, guerrilla marketing is using minimal resources and an unconventional idea to maximize the results of a campaign.
Why the Web 2.0?
The growth of user-generated content and social networking […]
Its one thing to make your product aesthetically pleasing, but how does it perform? Lets take a quick look at what’s under the hood.
At one point or another a business owner will have to deal with investing their time and money on creating marketing assets. These marketing assets include but are not limited to logos, web page designs, online banner ads, email designs, business cards, and brochures.
You will be communicating your ideas and input with graphic designers. In […]
Images, photos and pictures are excellent ways of boosting the visual presence of your website or blog. Infographics are becoming a popular way to add information in the form of a picture. They are easy and fun for people to read, compared to a 500 to 1000 word article. They are not difficult to create […]
Social media activity is practically necessary for a modern business to become more successful. If you are a business owner who denies accepting the influence that social media has on modern-era marketing, you are seriously risking the performance of your business.
One Facebook profile is not enough if you want to get the most out of […]
In today’s competitive market, companies have to work hard at advertising their brands. Gone are the days when a simple television commercial or flier in the mail sufficed to communicate a product to potential consumers. Innovation, personalization, and transparency are what make brands thrive today. Read on for three accessible ways for making your brand […]
Opening a restaurant and managing it with ease, is daunting and cumbersome. The romance fizzles out when then moment of truth arrives, managing the knick-knacks and the perils associated with it. Overtime, there are many restaurants that do very well and still stand strong even today.
Maybe grandma had a special magical secret to keep a […]
What is Vine? Vine is a six second video sharing mobile app launched by Twitter. It allows users to get creative by allowing them to create short videos that play on a loop for viewers. Like most social media sites now, you can comment, give a smiley face and use hash tags.
Who is using Vine? […]