Want to make your business bigger and better? Then don’t overlook the power of bookmarks. Yes, the power of them. You may already be marketing your company with every social media channel out there. Perhaps you update your Facebook page on a regular basis, you tweet everyday, and you even have a Pinterest board to show off your goods or services. But are you forgetting the basics? Have your efforts to utilize the marketing strategies of the 21st century caused you to overlook the tried and true tactics that have been working for decades? Because bookmarks are the perfect marketing strategy, and we’re going to tell you why:
- Everyone loves free stuff, including bookmarks. Who knows from where this rabid instinct comes, but humans just love free stuff. We will snatch up whatever we can if the price tag says $0. T-shirts, mugs, free samples at the grocery store – we’re more than happy to oblige those who want to give us something for nothing. Bookmarks in particular are a tantalizing free item. Create one with an interesting design or quote, and you’ll immediately find that your customers can’t help but pick one up, look it over, and then quickly stuff it into their purse or pocket.
- Handing out bookmarks is better than handing out business cards. Asking if someone wants your business card can be tricky, especially if you don’t get an enthusiastic “yes” from the would-be recipient. Yet the continual goal in business is to get your information to prospective customers, so what better way to do that than with bookmarks? Without them realizing it, hundreds if not thousands of people are leaving your store or office with all your contact information – and you didn’t have to pressure them to do it either.
- Bookmarks have a way of showing up again and again. As an earlier post alluded to, many times your business card will be thrown in the trash. Yet rarely does a bookmark end up in someone’s garbage. It’s almost as sacrilegious as throwing away a book. Most of the time, people put it immediately to work, marking their place in their current read, or they put it inside another book for future use. Either way, your information is safely tucked away in a spot that potential customers will be continually viewing for weeks or months to come, each time increasing the likelihood that they will use it. Not even a Facebook page can pull those numbers. So what are you waiting for? Let the marketing power of bookmarks work for you.