You can’t assume that one printing company is like the other. Each one has different printing equipment, presses, staff training, features and benefits. The type of printing presses, ink used and training of staff makes a huge difference in the quality of the work and the your experience with placing your order. Ask questions and do your research!
Always ask to see some free samples! Also; don’t just ask for free printing samples for one type of product. Get samples for multiple products. This will give you an idea as to overall quality and standards of the print shop. It’s ideal if the printing company offers free proofs or sample kits.
A common mistake people make when selecting a printing company is to base decisions only on price.. It’s important to keep your bottom line in mind. However, if you choose a printer based on price only, you could end up having to order more materials later or redo your printing. Keep in mind that you often do get what you pay for. Try and work within your budget but consider other factors when making this decision.
Learn about the equipment that they use. Find out when and how they have replaced their printing presses and how often they update their equipment. This is a way to see that they keep up with technology and make it a priority to maintain the best equipment and options.
Avoid going with a printing company that does not have quality printing guarantee. This is common sense. Things can go wrong. When a printing company has this policy, it shows that they believe in their abilities and stand behind their products and services.
It may seem daunting to find the right printing company for your marketing needs. Make certain that you spend your time and money wisely by considering the factors listed above when making this decision. Once you have chosen the right company, ideally you can build a long-term relationship with them.
Photo Credit – http://www.flickr.com/photos/charamelody/4723058583/