Social Media’s Importance for SEO

social media marketing

In the online marketing world, social media and SEO have somewhat been mutually exclusive concepts. You engage in social media to get the word out about your product.  You write SEO content to get that elusive first page ranking on Google. Whether the one had a positive impact on the other was more happy accident than premeditated strategy.

As a result, most online users have been subjected to the uncultivated side of both these practices. How about those Twitter accounts that endlessly pump out promotional tweets yet fail to personally address a single follower? And those websites that don’t even try to hide their keyword stuffing? Needless to say, Google is attempting to end these annoying practices for good… and for the benefit of online users.

Social Media Has Organic User-Generated Content

Google has long stressed the importance of quality content as a means to increase website rankings, and its most recent updates are making it increasingly harder for marketers to manipulate the system into providing better rankings for them. Panda, released in February 2011, and Penguin, introduced just this past April, both use sophisticated artificial intelligence tactics to determine if a website has been engineered solely for ranking purposes or crafted for quality content. In a nutshell, Google is telling marketers that while SEO will never go out of style, websites will have to give online users something worth reading to get desirable website rankings.

So what does this have to do with social media? Well, according to some SEO experts, it means that online conversations between marketers and consumers will also play a part in giving a website better rankings. And where do these conversations take place? Facebook. Twitter. YouTube. According to Panda and Penguin, no longer is social media merely a way to tweet out your brand’s message or increase your Facebook fans; to garner better rankings, marketers will have to actually engage consumers. To some, this might be a drag. No longer can we just trick the system with a little clever keyword stuffing. It’s like 1990 all over again when people couldn’t hide behind a computer screen and were forced to have relationships with other human beings. Well played, Google, well played.

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About the Author

Joy G

Joy GJoy is a marketing and SEO/SEM practitioner and has consulted for different industries and online e-commerce websites. Joy graduated with a degree in AB Journalism and got her MBA many moons ago.View all posts by Joy G →

  1. JeffereyJefferey09-16-2013

    Sweet blog! I found it while browsing on Yahoo News.
    Do you have any tips on how to get listed in Yahoo
    News? I’ve been trying for a while but I never seem to get there!
    Many thanks

  2. domestic animalsdomestic animals09-27-2013

    Oh my goodness! Awesome article dude! Thank you so much, However I am
    going through issues with your RSS. I don’t understand why I can’t subscribe to it.
    Is there anybody else getting similar RSS problems? Anyone who knows the answer
    can you kindly respond? Thanks!!

  3. Day2Day PrintingDay2Day Printing10-03-2013

    I’m sure Joy will appreciate your compliment, thank you! Are you still experiencing issues with the RSS feed? If so, I have just sent you an email, so please let me know the details and I will try to help you troubleshoot the problem — Casey.

  4. Day2Day PrintingDay2Day Printing10-03-2013

    Thanks, Jefferey! Have you tried searching in Yahoo or Google for Yahoo submission guidelines? These guidelines can provide useful insights as to the type of content that Yahoo is seeking. From there, you can either submit an article directly to Yahoo News or publish content on a reputable site with the hope of Yahoo’s crawlers finding you — Casey.

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