Vinyl Banners

Everything You Need To Know About Vinyl Banners

A Product with Many Uses:

With todays fast paced environments, you need something that can grab peoples attention and convey information quickly. Vinyl banners are just the product. Vinyl banners are great for promoting products, conferences, sporting events, corporate gatherings, or even personal events such as birthday or graduation parties. They are most effective if you incorporate large, bright images as they easily get attention.  People usually special promotion, event, team or school.

3 Simple, Yet Highly Useful Tips:

  • The type of vinyl matters depending on the occasion. Glossy banners work best when you are hanging them inside, away from natural light. Matte banners are perfect for outdoor advertising. If you hang glossy banners outside it can sometimes be difficult to read the words due to the glare during the daytime.
Matte VS Gloss

                     Matte VS Gloss

  • If you are looking to reuse your banner, don’t include information that could easily change such as a price point or date. It’s better to advertise saying “Everything 50% Off Regular Price–This Friday, Saturday and Sunday” instead of “All Meals Just $5.99 on Saturday, May 12”. This way you’ll end up with banners that can be reused time and time again. The best part–banners can be rolled up, folded, etc., making them extremely convenient to store for later use.
banner printing

A banner can be rolled up and stored away for later use.

  • Determine the space you need to hang your banners carefully; take measurements of the space(s) when possible. Consider how you could be mounting the banners. They can be set up with grommets that allow for roping the banners, or pockets to slip poles through. If you are using ropes to tighten the banner corners, then consider the room you would need to stretch the banner.
Banner Printing

                 Measure the space in which your banner will be displayed.

Mobility/Durability:

Vinyl is very flexible. Therefore, vinyl banners are highly portable, maneuverable, and can be used virtually anywhere. Aside from their mobility, vinyl banners are also very durable. They can withstand the elements for a long period of time while maintaining their brilliance.  These two characteristics alone make them an excellent investment for their price.

Design:

For the most part, designing files for banner printing requires the same procedures as any other products. However, are a few designer tips for this product that you can take into account. They are as follows:

  • When designing files for larger banners, there tends to be more flexibility in terms of resolution for vector-based elements. One would be able to get away with submitting files that have a 150 dpi. Keep in mind that this does not apply to image based elements. Images such as logos and photographs should always be at 300 dpi.
Banner Printing Resolution

Always try to aim for 300dpi or higher.

  • Banners that have the grommet option selected should always account for this in the bleed. For instance, the normal recommended bleed is .125 inches. On banners with grommets, bleeds are recommended to go up to a square inch on all corners.
Banner Grommets

Consider the placement of the grommets when designing.

  • Remember that all files are always converted to CMYK before printing. Any neon’s and Pantones cannot be printed on banners. Be sure that when designing files for the banners, you are doing so in CMYK. This will ensure that you get a clearer idea of the color densities on your banner piece.  Keep in mind that different screens produce different colors; final prints will not be able to match 100% what is seen on the screen.
RGB VS CMYK

Colors always appear different on screen compared to what actually prints.

Mailing-FB-Promo

Direct Mail Marketing: What Are My Options?

Direct mail marketing continues to be an effective way to influence consumer and business buying decisions. Given the digital information overload, a direct mail campaign provides balance and should be part of every marketing program. In order for a direct mail campaign to succeed, certain fundamentals need to be in place.

Getting Started

  • Mailing list quality drives success in direct mail. Mailing information changes frequently; an out-of-date list results in a high percentage of undelivered mailings, and hence a low response rate. The best lists include known customers and prospects.
  • A good campaign strategy is also a necessity. Mailing without a clear purpose — or mailing with too many purposes — confuses recipients and crushes response rates.
  • The ability to measure success is the third pillar of an effective mailing. An example of accurate tracking: using a unique phone number for the mailing so that responses cannot be confused with phone inquiries from other sources.

 

Direct Mail Marketing Options

  • An obvious advantage of postcards is low cost. However, a well-designed postcard with a strong offer is likely to be read (there is no envelope to open) and has high impact.
  • Self-mailers. A self-mailer is a sheet of paper folded and secured to eliminate an envelope. Self-mailers are useful when your message is too detailed for a postcard.
  • Short-form letters. Brief letters, when personalized — more on personalization in a minute — are effective in building an emotional connection and when it is necessary to provide more information and/or value than a postcard or self-mailer can convey.
  • Long-form letters. Multi-page letters, often used for political and charitable fundraising campaigns, are effective for B2B and B2C as well. Long copy is persuasive for products or services that are new to the market or complex in nature.
  • Updating current customers and prospects on company and industry news provides extra “touches,” builds your credibility and helps extend customer retention. 
  • Catalog mailing is an expensive option; something you are likely to work up to as your simpler direct mail campaigns gain traction. Catalogs are a proven winner, but require a whole business infrastructure in addition to a considerable mailing budget.

 

Direct Mail

Direct Mail Postcards

Personalization

Regardless of which option(s) you select, personalizing your mailing will give response rates a considerable boost. Variable data printing technologies enable direct mailers to not only insert the recipient’s name in the address and greeting, but also to match text and imagery to the recipient’s purchasing history and/or demographic information.

In B2B and B2C, each recipient wants to feel as though he/she were your only customer. Generic direct mail pieces addressed to RESIDENT or BUYER are usually discarded immediately. Unless you have an offer so amazing that cannot possibly be refused, make personalization a key component of your mailing design.

Objectives

Mailing objectives can be separated into a few broad categories:

  • Sales generation. The goal here is to obtain an order, schedule an appointment or reservation, or induce some other action that directly creates revenue.
  • Lead generation. In B2B, a typical lead generation mailing asks for an appointment; in B2C, the purpose may be to get someone into a brick-and-mortar store or visit an online store.
  • Customer retention. In addition to presenting special offers (all customers like getting a deal), mailings geared toward customer retention are often newsletters, updates on loyalty program status, and announcements of exclusive, customer-only buying opportunities or special services.
  • Brand awareness. Brand awareness campaigns are especially helpful for products and services that are purchased infrequently, such as copy machines (B2B) or furnaces (B2C). Keeping your name out there leads buyers to think of you when the time comes for a purchase.

Repetition

As just mentioned, repetition is another important factor in successful direct mail marketing. Be mindful to avoid too much repetition. Mailing once a month is a good rule of thumb; more frequent mailings tend to annoy recipients, which will have the effect of producing even lower response rates as time goes on.

Hang in there! If your first two or three mailings fail to garner a strong response, it’s far too early to get discouraged. Recipients may greet your initial mailings with skepticism, but after receiving several, they may begin to see you are a credible business with a serious business plan.

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4 Easy Guidelines to Designing a Lookbook

Working directly with print on a daily basis, I have seen my fair share of fashion lookbooks and catalogs. Seeing as Fashion Week is on approach, I thought it appropriate to put together a brief checklist of tips I found to be quite useful in designing a lookbook.

 Product has to be centralized:

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You don’t want to have your lookbook full of pages that make it hard to tell what it is you’re actually trying to display. You want your viewer to easily identify your goods and not have to spend too much time scanning each page. In checking this, I like to use a personal method of mine that I’ve named the “stop sign rule”. The reader should be able to clearly identify what is being showcased on the page, within the time they should spend at a stop sign. Any time longer than this to identify a product, in my opinion, could cost you your readers attention. If any additional content is required for a page displaying a product, such as text, a rule of thumb i like to use is, that it should never take up more than ¼ the page.

Categorize your products:

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If you’re selling different categories of products, make sure they have some sort of grouping. For example, a company displaying hats, shirts, pants, and shoes, should have a method for keeping each category together. Whether they have there own section of the lookbook (front, back, or middle), or are grouped on individual pages, its always nice to see products together. Having similar products in a designated area in your book help readers to refer back to a product that caught their eye, with ease.

Image quality:

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This one may be obvious, but I thought it important to mention nonetheless. One of the most significant elements of your lookbook is going to be the detail in each of the products. You want to be sure that you have a high enough resolution on each of your images so that they come out sharp and crisp. At the very least, I recommend submitting files that are 300 dpi in resolution to avoid any kind of image distortion. A misconception is that people think they can up the resolution by bumping it in photoshop. This is not the case. In order to achieve a true resolution, the original image must be at or above the desired resolution.

Feel and look of the book:

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When it comes to what type of paper stock and type of finish you use on your book, it’s not necessarily always a “make-it or break-it” deal, but it does make you and your book stand out.  Lay out all the content for your book before deciding on its material and finish. Standard paper stocks that you usually see used in lookbooks include the 100lb gloss or matte book for the insides, and the 100lb cover stock for the book covers. I always recommend adding some sort of customization to your book to make it stand out. One option I am particularly fond of in lookbooks is when matte paper is used for the inside pages. It provides a smooth feel when flipping through the book. Although, one thing to be aware of is that images may not look as vivid as a gloss stock would.

 

Holiday Gift Tag Printing

Holiday Design Printing

The Holidays are on quick approach. It’s always exciting to see the different designs people come up with when printing. Holidays almost always turn up some of the most creative and visually appealing designs. You too can turn digital artwork into tangible items. Day2Day Printing is here to help bring your creative ideas to life. Take a look at these inspiring designs intended for print:

Holiday Postcards

Nick Matej

Holiday Card Designs

Postcards with a Holiday theme are sure to put loved ones and friends in the spirit.

Christmas Greeting Cards

Alice Young

Holday Greeting Cards

A nice set of simple, yet elegant Christmas Greeting Cards.

Thanksgiving/Christmas Event Poster

Travis Purringotn

Holiday Poster

A creative and nicely done event poster.

Christmas Themed Stickers

Federico Bonifacini

Christmas Themed Stickers

A set of brilliantly designed Christmas stickers.

Seasonal calendar*

Yanna Chintsova

Seaonal Calendar

A beautifully done calendar that reflects the change in season as each month passes.

*To see the rest of the calendars’ design, just click the image to visit its url.

Hopefully these creative designs gave you some inspiration. Seeing your creative visions realized in print–something tangible is always an exciting experience.

 Featured Iimage by: Nick Matej @ http://bit.ly/17Qbi1e

Placemat Advertising

Placemat Advertising Strategies

There are a variety of different types of placemats. Some of the common sizes include 10.5” x 16.5”, 10” x 16” and 8.5” x 14”. In addition to size, take into account a few different factors for your placemat advertising strategy.

Use Both Sides

Take advantage of both sides of the placemat printing. It’s fine to print on only one side but why not both? It just gives you extra space. You can use one side for a specific message or offer and the other side for a different one. Perhaps use mostly text on one side and mostly graphics or photographs on the other side.

Use a Logo

If you have a logo – use it! A logo is what stands out in someone’s minds. It is especially powerful when it’s large and in color.

Print in Color

Why would you print in black and white when you can print in color? There is typically no or very miniscule price differences between printing black and white and printing color placemats. Vibrant, bold, colors are by far preferable and more interesting to look at.

Templates

There is no reason to fear printing placemats. You don’t need to hire a designer or sweat through the process yourself. Instead, the best printing companies will have easy to use templates. Just upload your files and you’re on your way!

Photo Credit

Digital Printing Vs. Offset Printing

Digital printing has become more common in recent years. Each one offers specific benefits and disadvantages. Let’s explore those so that you can get a better idea as to what will work best for you!

How Does Offset Printing Work?

Offset printing involves three cylinders. The lettering and images are put onto the printing plates. Ink is applied to them, and they are then transferred to the paper. If you are using multiple colors then the same thing repeats until the image is complete. The images created from offset printing tend to create intense images with great clarity.

I recommend offset printing when…

  • Printing large volumes of paper or items. If printing more than 1000 postcards or flyers, this is the best option for you.
  • The materials are large, such as large vinyl banners
  • The documents and paper are thick

How Does Digital Printing Work?

Digital printing is a modern form of printing. It’s done by inkjet or laser printers. Digital printing means to use specialized computer software to transpose images on items, such as banners or flyers. There are no actual presses involves, which is the main difference between digital and offset printing. The great thing about digital printing is that you can print on demand. It’s also environmentally friendly as there is no need for the plates and the ink.

Consider using digital printing when…

  • You are on a tight budget.
  • You need to customize images. Digital printing makes that easier.
  • You are printing small batches. Digital printing is ideal for that.
  • You need them done quickly

As you can see, both digital and offset printing have their place, advantages and disadvantages. Combine them to use in marketing campaigns or use the one that works best for you!

Photo Credit – http://www.flickr.com/photos/mstharpe/4029816117/