Imagine you live in a world where you can show everyone exactly who you are; dropping the cheesy sales-speak and turning relative strangers into loyal advocates.
Businesses are dropping the weird tricks and letting their hair down. And it’s happening through the evolving frontier of social media. Play your chess pieces right, and you can win not just a customer’s loyalty, but gain an unlikely army of promoters for your business in the process.
As for the traditional set-it-and-forget-it advertisements, you can kiss that goodbye. Statistics show that 14% of people trust ads. In fact, the vast majority is checking reviews and ratings before they even think to click the “Buy It Now” button. Feeling a little pressure? You’re not alone. Forbes Michael Fertik spoke about this challenge when saying:
“For many small businesses, social media feels like a never-ending party where attendance alone is insufficient – one must make a Big, Continuous Splash.”
But with the right strategy, even the most socially challenged businesses can make their foray into the social ocean of potential consumers.
The first step starts with awareness and interest. Seeing the trends that exist online, you can carve out a tidy niche for yourself simply by creating engaging content and responding to what people are saying online. Be careful with your content, however. Fertik speaks about establishing a level of consistency as “social users start out strong and then peter out when the demands become overwhelming.”
Nurturing a social media sales funnel is a tricky process that needs tender loving care, consistency and passion. It can be an arduous challenge, but those who can jump in the water swim to golden waves of profit and promotion. As Seth Godin noted:
“You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”
You can’t pay for respect on these tough social media streets, but you can get started in the right direction by checking out this priceless infographic on nurturing the social media sales funnel.