Simple is Better
It can be tempting to overwhelm a brochure with images but that is counterproductive. Don’t overdesign them. Instead make sure that the font is readable and the design and colors are simple. The designs on the brochure should get and attract attention. But, it should direct that attention towards the message and the text.
The headlines in your brochures must be meaningful and eye catching. People that read brochures are not settling down to read them like a novel. They are going to skim the brochures and the headlines will direct their attention. Make sure that the subheads underneath are filled with good information as well.
Use Clear Language
Stay away from using industry specific jargon. The language that you use must be clear and easy to understand. When writing the information, think about what you would tell someone if they asked you about your company. Keep that in mind as you write the text for the brochures. Confusing readers that are not familiar with the field is counterproductive.
People judge the brochure by its cover. People aren’t going to even glance twice at your brochure unless you are able to make the point. Make the point right on the front. In addition, include your logo. This shouldn’t take up the entire front. The bulk of the brochure should be the message and the images.
All of the graphics and colors must be on point. One way to customize the text and graphics is to use custom brochure templates. These are easy to use and you get to be your very own designer. Simply download the templates and then upload the graphics and text that you want to use. It’s simple to do, even if you aren’t technologically savvy.
When creating fantastic brochures consider that the finish is important. For brochures, it’s ideal to stick with a glossy finish. It shows off photographs and images extremely well. Just as people like to flip through glossy catalogs, glossy brochures are just as appealing.